Email Marketing Birthday emails: to send or not to send? A birthday is a special occasion, and businesses can leverage this opportunity to strengthen their relationship with their customers by sending birthday emails. Birthday emails can help businesses increase their customer engagement, build brand loyalty, and drive more sales. Why send birthday emails? Sending birthday emails is an effective way to connect with your customers […] Written by Emily September 17, 2022July 31, 2023
Email Marketing What is behavioural email marketing? Behavioural email marketing is a type of email marketing that uses data collected on user behaviour to create targeted email campaigns. It involves tracking user actions such as clicks, opens, and purchases and then using that data to segment users and personalise email content accordingly. In this article, we will discuss what behavioural email marketing […] Written by Emily September 14, 2022July 31, 2023
Email Marketing 4 ways to prevent email spoofing & phishing Email spoofing and phishing are two common cyber threats that can cause significant damage to individuals and organisations. Email spoofing involves impersonating a legitimate email address to deceive recipients into believing that the email is from a trustworthy source. On the other hand, phishing involves tricking recipients into sharing sensitive information, such as login credentials, […] Written by Emily September 10, 2022August 10, 2023
Email Marketing Vanity vs actionable metrics: how they work together When it comes to understanding which type of email content works best for your business, metrics are the best way to make decisions that move your strategy forward. But these metrics aren’t created equal, which is why understanding the difference between vanity and actionable metrics, and how to use them together, is crucial. What are […] Written by Emily September 8, 2022April 11, 2023
Email Marketing How to make HTML newsletters work for your business Well-designed HTML newsletters can provide a lot of ROI, with eye-catching designs, clear CTAs and scannable layouts that grab attention and deliver results. If you’re keen to step up your email design game, here’s how to make HTML newsletters work for your business. The benefits of HTML emails One of the biggest advantages of using […] Written by Emily September 4, 2022May 31, 2023
Email Marketing Get more leads with these upsell email tips Upselling is the act of persuading a customer to buy an advanced version of your product to increase your revenue, while also giving your customers more value for their money, by showing them products they might not have looked at otherwise. Email marketing provides an effective way to upsell, but there are a few best […] Written by Emily September 3, 2022April 11, 2023
Email Marketing How to adjust your email marketing during tough times In times of crisis, businesses can often feel the pressure to maintain their visibility and connection with their customers. Email marketing is a powerful and cost-effective tool that allows businesses to do just that. However, during tough times, it’s essential to adjust your approach to ensure that you’re communicating sensitively and effectively. In this guide, […] Written by Emily September 3, 2022May 31, 2023
Email Marketing 6 secrets to every successful email campaign Nearly 75% of customers adopt email as their primary channel for business communication, and it remains one of the most effective ways to stay in touch with your audience online. But successful email marketing is certainly challenging – you need to balance staying relevant and informative with keeping your readers engaged and ultimately encourage them […] Written by Emily September 1, 2022April 11, 2023
Email Marketing The top 8 free email marketing tools in 2022 There are hundreds of email marketing platforms out there, from EmailOctopus through to Mailchimp. When you’re just starting out in email marketing making the decision over which tool to use can be overwhelming. We’ve rounded up the best 8 email marketing platforms, all of whom offer free plans, and summarised their benefits. But before we […] Written by Tom Evans August 30, 2022August 14, 2023
Marketing Email Marketing The link between email marketing & SEO Email marketing and search engine optimization (SEO) are two separate marketing channels, but they can have a powerful impact on each other when used together. In this blog, we will explore the link between email marketing and SEO and how they can work together to boost your marketing efforts. What is SEO? SEO is a […] Written by Emily August 29, 2022April 11, 2023
