Email Marketing How to adjust your email marketing during tough times In times of crisis, businesses can often feel the pressure to maintain their visibility and connection with their customers. Email marketing is a powerful and cost-effective tool that allows businesses to do just that. However, during tough times, it’s essential to adjust your approach to ensure that you’re communicating sensitively and effectively. In this guide, […] Written by Emily September 3, 2022May 31, 2023
Email Marketing 6 secrets to every successful email campaign Nearly 75% of customers adopt email as their primary channel for business communication, and it remains one of the most effective ways to stay in touch with your audience online. But successful email marketing is certainly challenging – you need to balance staying relevant and informative with keeping your readers engaged and ultimately encourage them […] Written by Emily September 1, 2022April 11, 2023
Email Marketing The top 8 free email marketing tools in 2022 There are hundreds of email marketing platforms out there, from EmailOctopus through to Mailchimp. When you’re just starting out in email marketing making the decision over which tool to use can be overwhelming. We’ve rounded up the best 8 email marketing platforms, all of whom offer free plans, and summarised their benefits. But before we […] Written by Tom Evans August 30, 2022August 14, 2023
Marketing Email Marketing The link between email marketing & SEO Email marketing and search engine optimization (SEO) are two separate marketing channels, but they can have a powerful impact on each other when used together. In this blog, we will explore the link between email marketing and SEO and how they can work together to boost your marketing efforts. What is SEO? SEO is a […] Written by Emily August 29, 2022April 11, 2023
Email Marketing 6 ways to reduce email unsubscribe rates No-one wants their email list to get shorter, but it’s inevitable that some people who joined your email list will unsubscribe. As much as it might hurt to see them leave, it does leave you with your most devoted readers – which is a good thing. To ensure the number of unsubscribers doesn’t get too […] Written by Emily August 27, 2022August 3, 2023
Email Marketing 4 types of emails that keep readers intrigued As an email marketer, understanding the value of different types of emails is key to your success. You need to know which emails to send to garner the right results, whether that’s building your subscriber list, gathering feedback or trying to convert. There are email marketing campaigns for every goal, but they all have one […] Written by Emily August 25, 2022April 11, 2023
Email Marketing GDPR and email marketing | The ultimate FAQ guide GDPR has been around for quite some time, but there’s no denying that the regulations around it are still confusing – as a matter of fact, they could be tripping you up when it comes to your email marketing. With this in mind, here are the most common questions that arise when it comes to […] Written by Emily August 23, 2022August 10, 2023
Email Marketing How to avoid spam filters when sending emails If you’ve noticed a dip in your open rates, you might be the victim of junk folders. Even though they’re clearly not spam, your emails might still be flagged for a number of reasons, which means they aren’t being opened by your audience. If you want to avoid this from happening, follow these best practices. […] Written by Emily August 22, 2022April 11, 2023
Email Marketing How to respect your reader when asking for donations Asking for donations can be delicate, and respecting your audience should be at the forefront of your campaign. It’s important to be mindful of the language you use, the tone of your request, and the timing and frequency of your requests. Here are a handful of tips to help you respect your reader when asking […] Written by Emily August 20, 2022August 3, 2023
Email Marketing Email design tips for nonprofits Email is a powerful tool for nonprofits to reach their audience, communicate their message, and solicit donations. However, the success of an email campaign depends on many factors, including the design of the email. Effective email marketing campaigns typically involve creating engaging and relevant content, personalising messages to specific subscribers, optimising subject lines and email […] Written by Emily August 16, 2022August 1, 2023
