Black Friday is almost here, and it’s one of the biggest shopping days of the year.
Since Black Friday’s discounts and atmosphere encourage everyone to buy, most businesses wait for occasions like these to sell their goods and services to a large customer base. They use ads, social media, and email marketing to tell people about Black Friday sales and discounts.
While all marketing channels are important during Black Friday, most of them require either too much effort or money; however, email marketing is an exception. In this blog, we’ll focus on how you can use email marketing this Black Friday to get ahead of your competition.
Importance of Black Friday
Black Friday and Cyber Monday need no introduction when it comes to their potential to drive sales. However, what many people don’t realise is just how rapidly their influence is growing.
A report by DHL says that 75% of global shoppers make a purchase during Black Friday and Cyber Monday. Also, 71% of these shoppers have said that discounts and saving motivate them to spend.
This clearly shows how easy it is to convert visitors into customers during Black Friday; all it takes is just a bit of a discount.
Best Black Friday email examples
Before we discuss email marketing strategies, it’s important to examine some of the best examples and understand what a good email for Black Friday should look like.
The text-based email feels more like a personal letter than a typical marketing message, which is great—especially since people might be tired of seeing standard, overly designed emails during this period.
Flings early Black Friday email
Flings is a healthy snack brand that came up with a nice little email that was sent before Black Friday to all of its subscribers.
As Black Friday sales and discounts are a known fact to consumers, hence many wait for the sale to go live before they make a purchase. Many even switch to an alternative brand if they get a better offer. This is why it’s important to convert them as soon as possible.
This mail from Flings is great because their Black Friday email sequence starts before Friday, so they can start converting all the prospects who have been waiting for discounts and sales to go live.
Article’s pre-sale email
This email by Article takes a similar approach to Flings, but instead of making people start purchasing right away with an early sale, they make them wait until the beginning of next week.
This is a great way of notifying people of the upcoming sale. Since buying furniture is a bigger decision than buying snacks, this acts as a notification to motivate their subscribers to think of what they need to buy. It’s also a good way to get customers interested in your products.
Orangewood Guitars Black Friday email
This email is from Orangewood, a guitar brand, and if you want to see a rather simple Black Friday, this is it.
This email is a perfect example of the “less is more” approach. Without any flashy features, it focuses on delivering a clear, impactful message: the biggest sale of the year. It covers all the essentials while maintaining simplicity and effectiveness. Many subscribers respond better to clean, straightforward designs, so it’s important to understand your audience and test what resonates most with them. Remember, a simple email that gets the message across is always better than no communication at all.
Google post-sale email
Another good example of a Black Friday email is by Google. This email was the last one in their Black Friday email sequence. Having a post-sale email helps capture customers who may have missed your previous emails.
Black Friday email marketing tips
There are a few tips for having a successful email marketing campaign this Black Friday, but not all of them apply to everyone. So let’s focus on the main ones and see how you can start your email marketing campaign.
Be clear with messaging
The first and most important tip is to be clear in your messaging when sending an email. Your email should clearly state that it is about the Black Friday sale and what discounts are being offered.
You should focus on building urgency and excitement with the offered discounts and refrain from talking much about your products.
Have a discount with urgency
Having a discount is a no-brainer for a successful Black Friday sale, but it’s equally important to create a sense of urgency among your subscribers. This can be achieved by adding a timer or statement like “Offer ends in 48 hours”.
This urgency would help you convert people who have been waiting for better offers or considering products from your competitors.
Incorporate CTA
Like all other marketing emails, Black Friday emails should have a clear goal. Having multiple clear calls to action (CTAs) is a must when sending an email with the intention of conversion.
Your CTA should be clear, well written and goal-oriented. A quick example would be to use “Save 25% on healthy sacks” instead of just writing “Buy now” in your CTA.
Moreover, if you’re sending a lengthy email, you should try to include the CTA multiple times, so the user will always be able to find it easily.
Send emails before, during, and after Black Friday
Last but not least, you should have a planned sequence for your Black Friday emails. The sequence should begin a couple of days before and should also end on Sunday or Monday.
Check this guide to understand how to create a proper launch sequence for your Black Friday sale.
Conclusion
Remember that Black Friday deals last a few days, so try to spread your marketing efforts throughout the week. Also, try to be clear in your emails for Black Friday and seek inspiration from other companies in your industry when in doubt.
If you still haven’t made a plan for this Black Friday, now is the time to start. Feel free to sign up for EmailOctopus and start sending your marketing emails for free.
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