Email Marketing How to apologise for email marketing mistakes Everyone has experienced the dread that comes from hitting send and realising you’ve made a major mistake in your email, whether it’s emailing the wrong person, sharing incorrect information or attaching the wrong document to your email. But it’s human nature to make mistakes – it’s how you respond to them that makes the difference. […] Written by Emily September 26, 2022April 11, 2023
Email Marketing How often should you update your email strategy? Email marketing is dynamic and ever-changing, with new technologies, trends, and best practices emerging regularly. As such, it’s important to regularly review and update your email marketing strategy to ensure it stays relevant and effective. But how often should you update your email strategy? In this article, we’ll explore some key factors to consider when […] Written by Emily September 25, 2022April 11, 2023
Email Marketing How to deal with broken links in emails Broken links can be frustrating for both the sender and the recipient, as they prevent the recipient from accessing the intended content and can damage the sender’s reputation. This article will discuss how to deal with broken links in emails, including how to prevent them and fix them when they occur. Understanding broken links Before […] Written by Emily September 24, 2022April 11, 2023
Marketing Email Marketing Email marketing vs chatbots: what’s right for my business? Email marketing and chatbots are two popular ways businesses can communicate with their customers. While both can be effective, they have different strengths and weaknesses, and choosing the right approach for your business depends on your goals, audience, and resources. This article will explore the differences between email marketing and chatbots and help you determine […] Written by Emily September 22, 2022April 11, 2023
Email Marketing When’s the best time to send emails? Email marketing can be a highly effective way to connect with your audience and promote your products or services. But with so many emails being sent every day, it can be challenging to get your emails noticed and read. One key factor that can impact the success of your email campaigns is timing. In this […] Written by Emily September 21, 2022April 11, 2023
Email Marketing Are email addresses case sensitive? Email addresses have become an essential part of our daily communication. Are email addresses case-sensitive? In this article, we’ll answer this question and provide the information you need. What does case sensitive mean? In computing, case sensitivity refers to the distinction between uppercase and lowercase letters. A case-sensitive password, for example, is one where the […] Written by Emily September 20, 2022August 4, 2023
Email Marketing Birthday emails: to send or not to send? A birthday is a special occasion, and businesses can leverage this opportunity to strengthen their relationship with their customers by sending birthday emails. Birthday emails can help businesses increase their customer engagement, build brand loyalty, and drive more sales. Why send birthday emails? Sending birthday emails is an effective way to connect with your customers […] Written by Emily September 17, 2022July 31, 2023
Email Marketing What is behavioural email marketing? Behavioural email marketing is a type of email marketing that uses data collected on user behaviour to create targeted email campaigns. It involves tracking user actions such as clicks, opens, and purchases and then using that data to segment users and personalise email content accordingly. In this article, we will discuss what behavioural email marketing […] Written by Emily September 14, 2022July 31, 2023
Email Marketing 4 ways to prevent email spoofing & phishing Email spoofing and phishing are two common cyber threats that can cause significant damage to individuals and organisations. Email spoofing involves impersonating a legitimate email address to deceive recipients into believing that the email is from a trustworthy source. On the other hand, phishing involves tricking recipients into sharing sensitive information, such as login credentials, […] Written by Emily September 10, 2022August 10, 2023
Email Marketing Vanity vs actionable metrics: how they work together When it comes to understanding which type of email content works best for your business, metrics are the best way to make decisions that move your strategy forward. But these metrics aren’t created equal, which is why understanding the difference between vanity and actionable metrics, and how to use them together, is crucial. What are […] Written by Emily September 8, 2022April 11, 2023
