Email Marketing Marketing Best pop-up examples + tips Most websites these days have some pop-up forms, and mostly it’s there to collect emails. Furthermore, the best part is that pop-ups these days don’t interfere much with the user experience as most of them are based on events such as time on page or exit intent. Plus, it’s easy for the users to close […] Written by Ankit June 28, 2023June 28, 2023
Marketing The complete guide to marketing on Twitter Twitter has always been a hot space, be it the web3/NFT trend or the new AI boom – it’s seen everything. This also makes Twitter one of the most popular social media platforms among devs, marketers and many other categories. It’s also a favourite social channel for businesses to grow organically. Twitter allows you to […] Written by Ankit June 20, 2023August 1, 2023
Email Marketing Email marketing glossary: 10+ email terms you should know We have talked a lot about why email marketing is one of the best ways to market your product and service, but there are times when beginners don’t understand every word they come across during this journey. Some of them, such as BIMI, confuse a lot of experienced marketers, too. To solve this, we gathered […] Written by Ankit June 12, 2023September 1, 2023
Email Marketing Marketing Guide to use calls-to-action in emails (includes tips & examples) Email marketing has been a reliable form of marketing to grow and reach out to an existing audience for years. However, not every email campaign is successful, which boils down to how it was planned. Content, design, call-to-Action (CTA), and others play an important role in defining whether an email campaign will succeed. We have […] Written by Ankit June 5, 2023August 9, 2023
Email Marketing What is BIMI? The reason behind Gmail’s blue tick According to an independent report by Symantec in 2018, almost 85% of all emails are spam; there’s always a battle to stop them. Multiple efforts have included the implementation of SPF, DKIM, and DMARC, which has now become pretty mainstream. If you are already using EmailOctopus with a verified domain, then you are likely already […] Written by Ankit May 29, 2023May 31, 2023
Email Marketing Email checklist: Things to check before sending an email campaign You must have heard the saying “prevention is better than cure.” Well, it applies to your email campaigns as well. Once you press the send button, it’s sent; if there’s an error, you can’t do anything other than regret it. This is why it’s recommended to double check everything and have a checklist to identify […] Written by Ankit May 22, 2023July 31, 2023
Email Marketing Benefits of welcome emails, why and where you should be using them Most people who subscribe to an email list or a newsletter expect to receive their first email in the first few minutes. It’s also a great way to leave a long-lasting impression as welcome emails In this blog, we’ll discuss welcome emails, why and when you should use them. We’ll also discuss a few nice […] Written by Ankit May 15, 2023August 24, 2023
Marketing Actionable tips to help you improve your newsletter SEO Most newsletters tend to grow with referrals and social shares, but that’s also because most newsletter authors ignore SEO. When done correctly, SEO tends to help grow your newsletter incrementally by constantly sending traffic to your newsletter website. Most of the things we’ll discuss in this blog would low-effort tips so that you can start […] Written by Ankit May 8, 2023August 1, 2023
Email Marketing Marketing 4 reasons why bloggers should have an active newsletter As a blogger, you might think creating and posting blogs is the most important aspect of growing your audience. Though that’s true to a certain extent, there are many more things that need to be done to ensure you build and maintain a direct connection with your audience and consistently keep growing, as traffic from […] Written by Ankit May 1, 2023November 28, 2023
Marketing Grow your business digitally with local SEO Suppose you wish to improve your business’s visibility online in a particular local region, like your neighbourhood or city. In that case, you can turn to local SEO. Using the right strategy can help you build a presence quickly. You can try to enter words you think to define your business on Google. If the […] Written by Ankit April 23, 2023May 29, 2024
