Marketing How to distribute your content effectively Content marketing, whether in the form of short videos or blogs, has been at the core of marketing for most businesses. It is not only effective but also cost-effective compared to alternatives such as performance marketing. While content marketing in general has many advantages, the primary issue here is distribution. Whether your content is in […] Written by Ankit April 10, 2025April 13, 2025
Email Marketing Mailchimp update [no more automated email on free plan] If you are still using Mailchimp, you must have received an email from them saying, “We’re discontinuing our Classic Automation Builder on June 1, 2025.” At first, this might just look like a product update email, but if you read it carefully, you’ll understand that this is being done to stop free users from using email […] Written by Ankit April 3, 2025April 4, 2025
Email Marketing Email automation scenarios to boost your marketing strategy When it comes to email marketing, most people think of newsletters or those fancy marketing emails. However, the real strength of email marketing lies in automation. It’s a cost-effective way to keep your subscribers engaged, increase sales, and grow your business. Benefits of email automation Email automation is more than just a feature that allows […] Written by Ankit March 25, 2025March 31, 2025
Email Marketing Dark mode email design tips Dark mode is a popular feature adopted by many email clients and has become an important consideration for email marketers when designing their email campaigns. Dark mode is a display setting that uses a darker colour palette to reduce eye strain and improve readability in low-light environments. It is particularly popular on mobile devices and […] Written by Ankit March 18, 2025March 19, 2025
Email Marketing ESP migration guide Email marketing is essential for most businesses. Moving email platforms can be difficult because it’s not often done and there aren’t any automated ways to do it. While this can be a tricky process, it is not impossible. The key is to create and follow a migration checklist to ensure every step is completed, reducing […] Written by Ankit March 5, 2025March 12, 2025
Email Marketing How to do email marketing on a budget Although email marketing is more cost-effective than other channels, such as performance marketing, it can still be expensive for those just starting on a limited budget. The good news is that email marketing can be done with a very small budget, and in this article, you’ll learn how. Importance of email marketing Before getting into […] Written by Ankit February 26, 2025March 11, 2025
Email Marketing Klaviyo price hike Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are […] Written by Ankit January 24, 2025February 3, 2025
Email Marketing How to use GIFs in emails Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices […] Written by Ankit December 9, 2024December 9, 2024
Email Marketing Email design trends in 2025 Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, […] Written by Ankit December 8, 2024December 9, 2024
Email Marketing Email Marketing Trends 2025 In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. […] Written by Ankit December 4, 2024December 4, 2024
