Email Marketing Marketing Black Friday email marketing: importance, examples, and top tips Black Friday is almost here, and it’s one of the biggest shopping days of the year. Since Black Friday’s discounts and atmosphere encourage everyone to buy, most businesses wait for occasions like these to sell their goods and services to a large customer base. They use ads, social media, and email marketing to tell people […] Written by Ankit September 27, 2025September 29, 2025
Email Marketing Halloween email examples and ideas [2025] Halloween is a major event for almost all businesses, and this year the NRF (National Retail Federation) predicts that Halloween spending will reach a record $13.1 billion. This makes it one of the biggest economic opportunities of the year, especially for businesses related to candy, costumes, gifts, and greeting cards. As an event, Halloween has […] Written by Ankit September 22, 2025September 23, 2025
Email Marketing Kit (formerly ConvertKit) price hike Kit, which was formerly called ConvertKit, recently announced a price hike, and for many, it can be a significant amount. Let’s quickly go through the changes and see how this affects you and your email marketing journey. Kit price hike 2025 So the recent price hike mostly affects users who have a list size of […] Written by Ankit September 9, 2025September 10, 2025
Email Marketing MailerLite pricing update (free tier limits updated) MailerLite has long been a favourite email marketing tool because of its low prices and generous free plan. However, in 2025, this has changed, and many people are already feeling the impact. Previously, MailerLite’s free plan allowed up to 1,000 subscribers and 12,000 emails each month. Now, the free plan only lets you have 500 […] Written by Ankit September 4, 2025September 5, 2025
Marketing Step-by-step guide to grow your brand on Reddit Lately, Reddit has seen a significant surge in visitors from search engines. This isn’t just a coincidence – it’s a reflection of changing user behaviour. Now, instead of just searching for “best perfume for men,” most people search for “best perfume for men Reddit.” People have started adding “Reddit” to their searches to find more […] Written by Ankit August 12, 2025September 5, 2025
Email Marketing The best email marketing tool for non-profits If you subscribe to multiple email newsletters from non-profit organisations, you will notice that most of them still use simple text emails, sent either through mail-merge or by adding all recipients to BCC. This is partly because they do not know about email marketing tools, and also because most of these tools are very expensive. […] Written by Ankit August 6, 2025September 4, 2025
Email Marketing Best practices for a reactivation email campaign Customers often forget about a brand, or subscribers lose track of a newsletter if they haven’t interacted with them for a while. This happens a lot in today’s busy world full of distractions and many brands trying to catch their eye. There’s a saying, “Out of sight, out of mind.” If a brand isn’t regularly […] Written by Ankit July 26, 2025September 4, 2025
Marketing How to create a brand tone of voice Whether you are a new or established business, having a set tone of voice is necessary to ensure your business has a consistent way of communicating. No matter if you’re posting a tweet, writing a blog, or answering customer questions, the way you communicate affects how people see and feel about your brand. In this […] Written by Ankit July 18, 2025September 4, 2025
Email Marketing Email marketing strategy for restaurants While most people think that email marketing is mostly meant for internet-based businesses, like SaaS and e-commerce, the fact is that almost every business can benefit from email marketing. Email marketing has a proven track record with one of the highest ROIs. This is why even offline businesses like KFC and Dunkin’ Donuts still use […] Written by Ankit July 10, 2025July 15, 2025
Marketing Retention marketing, it uses & implementation guide All businesses want to have both new and repeat users, but acquiring new users is hard and always has an acquisition cost. On the other hand, marketing and selling to repeat users is much easier as they already have an established relationship with the business, leading to lower costs and higher conversion rates. Retention marketing […] Written by Ankit June 20, 2025July 4, 2025
