Email Marketing Dark mode email design tips Dark mode is a popular feature adopted by many email clients and has become an important consideration for email marketers when designing their email campaigns. Dark mode is a display setting that uses a darker colour palette to reduce eye strain and improve readability in low-light environments. It is particularly popular on mobile devices and […] Written by Ankit March 18, 2025March 19, 2025
Email Marketing ESP migration guide Email marketing is essential for most businesses. Moving email platforms can be difficult because it’s not often done and there aren’t any automated ways to do it. While this can be a tricky process, it is not impossible. The key is to create and follow a migration checklist to ensure every step is completed, reducing […] Written by Ankit March 5, 2025March 12, 2025
Email Marketing How to do email marketing on a budget Although email marketing is more cost-effective than other channels, such as performance marketing, it can still be expensive for those just starting on a limited budget. The good news is that email marketing can be done with a very small budget, and in this article, you’ll learn how. Importance of email marketing Before getting into […] Written by Ankit February 26, 2025March 11, 2025
Email Marketing Klaviyo price hike Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are […] Written by Ankit January 24, 2025February 3, 2025
Email Marketing How to use GIFs in emails Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices […] Written by Ankit December 9, 2024December 9, 2024
Email Marketing Email design trends in 2025 Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, […] Written by Ankit December 8, 2024December 9, 2024
Email Marketing Email Marketing Trends 2025 In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. […] Written by Ankit December 4, 2024December 4, 2024
Email Marketing AWeber pricing update 2024-25 (subscription price increases by ~50-150%) AWeber is a 20+ year old email marketing tool that’s used by thousands of businesses. Any changes to the platform impacts all the businesses that depend on AWeber for email marketing. AWeber recently sent an email update to some customers stating that subscription prices for grandfathered customers will increase beginning December 15, 2024. This means […] Written by Ankit November 12, 2024November 13, 2024
Marketing Not running an offer this Black Friday or Christmas? Here’s what to do Occasions such as Black Friday, Cyber Monday, and Christmas are always associated with sales and discounts in the world of shopping. In fact, thousands of people make their major purchases exclusively during these times, and not seeing any discounts might cause disappointment. If you are a business that’s planning not to offer discounts this festive season, this blog […] Written by Ankit October 24, 2024November 14, 2024
Email Marketing Mad Mimi being discontinued [a free alternative] Mad Mimi is a simple and easy to use email builder that was founded in 2008 and was later acquired by GoDaddy. It was used to build the base of GoDaddy’s email marketing tool, which came under their digital marketing suite. As of 2024, GoDaddy’s Digital Marketing Suite is fully ready, and they now want […] Written by Ankit August 2, 2024August 2, 2024
