Email Marketing How to use GIFs in emails Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices […] Written by Ankit December 9, 2024December 9, 2024
Email Marketing Email design trends in 2025 Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, […] Written by Ankit December 8, 2024December 9, 2024
Email Marketing Email Marketing Trends 2025 In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. […] Written by Ankit December 4, 2024December 4, 2024
Email Marketing AWeber pricing update 2024-25 (subscription price increases by ~50-150%) AWeber is a 20+ year old email marketing tool that’s used by thousands of businesses. Any changes to the platform impacts all the businesses that depend on AWeber for email marketing. AWeber recently sent an email update to some customers stating that subscription prices for grandfathered customers will increase beginning December 15, 2024. This means […] Written by Ankit November 12, 2024November 13, 2024
Marketing Not running an offer this Black Friday or Christmas? Here’s what to do Occasions such as Black Friday, Cyber Monday, and Christmas are always associated with sales and discounts in the world of shopping. In fact, thousands of people make their major purchases exclusively during these times, and not seeing any discounts might cause disappointment. If you are a business that’s planning not to offer discounts this festive season, this blog […] Written by Ankit October 24, 2024November 14, 2024
Email Marketing Mad Mimi being discontinued [a free alternative] Mad Mimi is a simple and easy to use email builder that was founded in 2008 and was later acquired by GoDaddy. It was used to build the base of GoDaddy’s email marketing tool, which came under their digital marketing suite. As of 2024, GoDaddy’s Digital Marketing Suite is fully ready, and they now want […] Written by Ankit August 2, 2024August 2, 2024
Email Marketing Marketing Email marketing best practices [updated July 2024] Email marketing has been at the centre of marketing and growth for businesses of all types and sizes for many years, but many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices. Read this blog before you hit […] Written by Ankit July 24, 2024July 24, 2024
Marketing A step-by-step guide to a successful book launch Having a proper marketing plan is the key to any successful book launch event. Not only does this increase the chances of the book being a success, it also brings clarity to how you’ll get your target audiences excited about the book in advance. In this blog, we’ll walk you through the entire process of […] Written by Ankit July 19, 2024July 23, 2024
Email Marketing Service Providers 9+ MailPoet alternatives MailPoet is an email marketing tool specifically designed for websites built on WordPress. Unlike other email marketing tools, MailPoet can only be used via its WordPress plugin, making it an excellent choice for WordPress-based websites but unusable for others. Best MailPoet alternatives Free tier comparison Tool Free Tier (max subscribers) Free Tier (max emails) Mailpoet […] Written by Ankit July 16, 2024October 7, 2024
Email Marketing Service Providers 8 best Mailjet alternatives Mailjet is an email marketing tool owned by Sinch, the same brand that owns Mailgun. It is one of the few email marketing tools that also allows you to send transactional emails using their SMTP relay or API. Though Mailjet has lots of great features, user feedback suggests its UI can be a bit clunky, […] Written by Ankit July 11, 2024October 7, 2024
