Email Marketing How to effectively segment your mailing list Segmenting your email marketing list is one of the most effective ways to improve open rates, encourage more clicks and drive more conversions. Why? Because segmenting empowers you to send highly targeted emails to specific audiences within your mailing list. It gives you the power to deliver conten Written by Hollie April 20, 2020June 26, 2020
Startup Journey How to host your own virtual pub quiz As we all adjust to the new normal that Coronavirus has forced upon us, we’re looking for ways to have fun and socialise while keeping our distance. Thankfully, entertainment is heading online and that includes a quintessentially British past time. The pub quiz. Except for now it’s virtu Written by Hollie March 30, 2020August 24, 2020
Email Marketing Designing Emails – Everything You Need to Know “Good design is good business”, said Thomas Watson Jr. back in the 1950s. Granted, he was talking about computers. Specifically IBM machines. But it’s a concept that applies to any industry where design is used. And email marketing is no different. Every email you send to your cust Written by Hollie March 24, 2020June 26, 2020
Email Marketing How top fashion brands use email marketing The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how co Written by Tom April 3, 2018June 26, 2020
