Email Marketing How to use humour in email marketing Are you the type of person who likes wearing PJs while working from home? Or would you rather ditch the pants during the workweek? Well, according to this email from AI copywriting service Phrasee, you can go without pants – as long as you stay in your seat during Zoom calls, of course. This email […] Written by David Campbell April 19, 2021July 15, 2022
Email Marketing 10 powerful conversion tips for a better newsletter landing page The most common mistake I see in newsletter landing pages is the author not considering first-time visitors. The author knows exactly what they’re offering readers. But they struggle to portray the benefits of subscribing to someone unfamiliar with the newsletter. That’s why you need to ask yourself: What would my potential subscriber need to see […] Written by Rob Hope January 13, 2021August 14, 2023
Email Marketing 5 common email marketing problems and how to solve them Despite our best efforts, our email campaigns don’t always perform as well as we’d like them to. We sometimes find ourselves struggling to keep our audience engaged. And watch in mild horror as our engagement metrics plummet. Or worse, we send email after email, only to discover we’re hitting the spam folder and not even […] Written by Hollie Youlden September 21, 2020December 22, 2021
Email Marketing How to write a great welcome email A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”. Countless studies show that welcome emails drive higher open and click rates […] Written by Hollie Youlden July 28, 2020August 2, 2023
