Email Marketing How to write a great welcome email A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”. Countless studies show tha Written by Hollie Youlden July 28, 2020September 14, 2021
Email Marketing 5 marketing psychology hacks to improve your emails When it comes to getting subscribers to take action, email marketing is often all about the art of persuasion. Whether it’s getting them to open your email with an enticing subject line or click on a link with a persuasive call-to-action. And this where an understanding of marketing psyc Written by Guyanne June 22, 2020September 14, 2021
Email Marketing 5 examples of how you can make the most of drip campaigns How to set up a successful drip campaign The key to setting up a successful drip campaign is to decide: who’s your target audience what action will trigger the drip campaign the objective of your drip campaign Once you have this finalised, you’ll be able to map out the best sequence of e Written by Tom Evans June 9, 2020September 14, 2021
Email Marketing How top fashion brands use email marketing Takeaway tips Big brands are often a good place to look for inspiration. And here, we’ve looked at some of the best-known brands in fashion, and how they do their email marketing. Here’s a summary of the findings to inspire your own fashion emails: Optimise your opt-in forms – use sing Written by Tom Evans April 3, 2018June 24, 2021
