MailerLite pricing update (free tier limits updated)

MailerLite has long been a favourite email marketing tool because of its low prices and generous free plan. However, in 2025, this has changed, and many people are already feeling the impact.

Previously, MailerLite’s free plan allowed up to 1,000 subscribers and 12,000 emails each month. Now, the free plan only lets you have 500 subscribers.

Let’s dive in and understand what has already changed, the upcoming changes, and what your next steps should be.

MailerLite free plan update

The latest update to MailerLite’s pricing model is a reduced limit on their free plan.

	Subscriber limit	Email limit
Previous free plan	1,000	12,000
New free plan	500	12,000

As shown in the table above, MailerLite’s new free plan now limits the subscriber count to 500, which is half of what it used to be. Also, in a real-world scenario, a limit of 500 subscribers is very restrictive, and you’d be forced to upgrade very soon, even if you are a beginner.

MailerLite pricing update

*Note: This update happened in 2023-2024 and almost all users were migrated to the new plan in 2025

MailerLite was known for its ease of use and affordable pricing, however like all other email marketing tools they’ve also decided to raise their pricing in 2024. Some people even reported the increase for their accounts to be more than 50% which is a significant jump and not every business can afford it.

Before the price hike, MailerLite’s paid plan started at $10/month for 1,000 subscribers, which was changed to $10/month for 500 subscribers. The price variation was even higher for plans with higher subscriber limits. Here’s a quick price difference chart for reference.

Subscribers	MailerLite’s Old Pricing	MailerLite’s New Pricing
500	Free/$10	Free/$10
1,000	Free/$10	Free/$15
2,500	$17	$25
5,000	$32	$39
10,000	$54	$73

MailerLite alternative with better free plan

If you’ve been affected by MailerLite’s recent pricing update, your options are to either upgrade to their paid plan or switch to another email marketing platform. While popular alternatives like Mailchimp and AWeber also offer free plans, their limits are similar to MailerLite’s new limits.

EmailOctopus, on the other hand, continues to offer a generous free plan. You can have up to 2,500 subscribers and send 10,000 emails per month without any cost, making it a perfect choice for anyone who is looking for a MailerLite alternative.

Subscribers	EmailOctopus Pricing	MailerLite Pricing
500	Free/$9	Free/$10
1,000	Free/$12	Free/$15
2,500	Free/$18	$25
5,000	$28	$39
10,000	$40	$73

EmailOctopus review

EmailOctopus is a budget-friendly email marketing tool that helps you achieve your marketing goals without spending a lot. Its main focus is to make email marketing simple and affordable.

With EmailOctopus, you can design attractive, mobile-friendly emails, organise your contact lists, and track how well your campaigns are doing. You can also connect EmailOctopus to other popular apps, making it a flexible option.

In short, EmailOctopus is a good choice for businesses that want to run email campaigns easily. It’s user-friendly and has plenty of features, making it suitable for businesses of any size.

Key features of EmailOctopus:

1. Drag-and-drop email editor
2. Email automation
3. Landing page builder
4. Signup forms
5. Helpful customer support

Pricing: EmailOctopus has a free plan that lets you send 10,000 emails to up to 2,500 subscribers. The Pro plan for 2,500 subscribers costs $18/month and includes extra features.

Conclusion

MailerLite has raised its prices several times in the past few years, and it may do so again.

Now you need to decide if you want to stay with MailerLite or switch to another provider like EmailOctopus, where you can save money and get great support with every plan while retaining all the essential features.