Email marketing is quite popular among SaaS and E-commerce businesses, but many other businesses, such as dental clinics, can also benefit from it, even without dedicated marketing teams. It’s an affordable strategy that dentists can use to improve their patient communication and increase recurring revenue.
Let’s see how, as a dentist, you can add email marketing into your day-to-day activities to grow your practice.
Importance of email marketing for dentists
Email marketing can be an important channel for dentists to stay connected with patients and promote their services.
Key reasons why email marketing is important for dentists:
- Patient Engagement: Dentists can use email marketing to stay in touch with patients by sharing helpful advice, tips, and news about their practice.
- Patient Retention: Sending regular, personalised emails improves patient loyalty by reminding them of their last visit and encouraging their next check-up.
- Promotions and Offers: As a dentist, you can use marketing emails to inform your patients about discounts, new services, or promotions. This can boost patient interest and referrals.
- Building Trust: By regularly sharing useful information and creating a community feel, you can build trust with their patients.
- Feedback and Surveys: Emails are also a great way to collect patient feedback through automated survey emails. This feedback can then be used to improve your service for all new patients.
- Cost-Effective: Email marketing costs less than other marketing channels like OOH and PPC advertising and provides a higher return on investment.
As a dentist, you should use email marketing because it helps your business grow and improves patient communication.
Types of marketing emails for dentists
Whether you’re a general dentist, orthodontist, or cosmetic dentist, some email marketing strategies are important for everyone. Let’s look at these strategies and why you should use them.
Automated follow-up emails
Most patients are delighted when they see their doctor checking on them to see how they are doing, and that holds true for dental patients, too.
Following up with patients is important, but often overlooked due to lack of time. This issue can be easily resolved with automated emails. You can create a follow-up email automation flow that automatically triggers a few days after a patient visits your clinic.
To do this, collect your patient’s email address and add it to your email list. Include an additional field to record their last visit date, which will help you trigger automated follow-ups after a set time.
Emails before special events
You can use marketing emails to grow your dental business by promoting services before events that match your patients needs. By understanding when certain dental services will be in demand, you can plan your email marketing strategy in advance and connect more effectively with current and potential patients.
For example, before Halloween, many parents worry about how sugary treats will affect their children’s teeth. Use this to your advantage by sending marketing emails offering fluoride treatments. Highlight how these treatments can protect their kid’s teeth from cavities during Halloween. A timely reminder about preventive dental care can lead to more appointments.
Similarly, as the holiday season nears, people often want cosmetic dental treatments, like teeth whitening, to look good for parties and family photos. You can benefit from this by promoting services like dental cleaning and teeth whitening in your marketing emails.
When sending email like these, try to sound casual and if possible, add some discount codes to excite your email list subscribers and build long-term relationships.
Special offers
Marketing emails are a great way to promote your deals and offers as they go right to your subscriber’s inboxes, encouraging them to visit your dental clinic.
You can also split your email list into groups to send specific offers. For example, give new patients personalised discounts to encourage them to book their next appointment, or reward loyal patients with special deals.
Email newsletters
In addition to marketing emails, informational newsletters are a great way to promote your dental services.
Consider sending a weekly or bi-weekly newsletter with topics like oral hygiene tips, the latest in dental care, or patient success stories. Newsletters are also great for sharing practice updates, such as new team members, new equipment, or changes in office hours. Combining educational content with practice news will keep your audience interested.
Ensure your newsletters are visually appealing with the help of images/GIFs and easy to read on both computers and phones for the best experience.
Things to keep in mind
Now that you know what types of emails to send, it’s time to take a note of things that one should keep in mind while sending marketing emails.
Send emails in moderation
People often get too excited when they start with email marketing and end up sending way more emails than they should. This can annoy your subscribers and lead to many of them to unsubscribe.
When you are starting, try sending a newsletter once a week or every two weeks. Analyse the results for a couple of months and then decide how often to send emails.
Ensure proper domain validation
If you’d like to send emails using yourname@business.com, you’ll need to verify your business domain with your email marketing tool. This process can be challenging if you’re not tech-savvy, and any mistakes can cause your emails to go to spam.
To make sure everything is set up correctly, check with the customer support team if you’re unsure, or hire someone from websites like Upwork to help set it up for you.
Choose the right tool
Finally, make sure that the email marketing tool you choose is easy to use. As a beginner, selecting a tool that is too complicated can be overwhelming and might make you give up on email marketing entirely.
Here’s a simple checklist to use before choosing an email marketing tool:
- Ease of use
- Budget-friendly
- Helpful support
- Good deliverability reputation
If you’re still unsure about which tool to choose, try EmailOctopus. It’s free for up to 2,500 subscribers, is beginner-friendly and has a helpful customer support team.
Conclusion
Email marketing offers dentists a great way to improve patient communication and grow their business. By using automated follow-up emails, special offers, and informative newsletters, you can engage patients, build loyalty, and promote your services effectively.
Feel free to sign up to EmailOctopus today and start sending your marketing emails for free.
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