When people think of email marketing, automated emails often come to mind because it provides a better return on investment as you only need to set them up once, and it keeps working on its own.
Seeing the value of email automation, we recently introduced a feature called “Email Automation Templates” to make the process even simpler and smoother. If you like to understand how to use our email automation templates, then here’s the link to our documentation.
Now let jump in to understand why you should be using automation based on a template, and it’s use-cases.
Why use email automation templates
The primary benefit of email automation based on templates is that it’s easy to use and if you are not a beginner in email marketing, then it saves a ton of time that you would have rather spent on figuring it.
Setup brand (important prerequisite)
Now, while using our email automation templates is a straightforward feature, but the prerequisite here is to set up your brand on EmailOctopus dashboard first. This data is used by the system to customise the email template designs based on your brand design guidelines.
Email automation templates use-cases
Our template-based automation feature can be used in many areas, such as by doctors, trainers, e-commerce businesses and many more. Let go through some examples to see how it can be used in various scenarios.
Landing page freebie automation
One of the best ways to get people to subscribe to your email list is by giving them a freebie, which in marketing terms is called a lead magnet.
When a visitor signs up for your newsletter on a landing page, you can automatically send them a free gift, like an e-book or a discount code, to boost engagement and build a good relationship right away.
Email automation templates make this setup fast and easy.
Here’s how you can set this up.
Prerequisite: Before setting up this automation, you need a delivery/hosting system for your freebie. If it’s a digital download, then use something like Google Drive or host it on your website and get a downloadable link.
To set up a landing page freebie automation, simply go to our automation creation page and click on the tab that says, “Landing page freebie”.
Next, you need to select the list where the email of your primary subscribers are and continue. After that, you’ll go to the automation builder page. Here, the template will be ready for you to edit. Just make the changes you need, and your automation will be ready.
Automated birthday greetings
For businesses that need a strong client relationship, such as resorts or restaurants, it’s important to wish customers on special occasions like birthdays and anniversaries. This builds healthy relationships and opens up ways to market your own product.
For example, if you are a restaurant owner, then you can simply set up an automation to wish your customers on their birthday and give them a special discount to encourage them to celebrate their day at your restaurant. Here’s how you can set this up.
Prerequisite: Before setting up this automation, you need to ensure that you have added the birthday dates of all the subscribers/customers in your email list.
To set up a landing page freebie automation, simply go to our automation creation page and click on the tab that says, “Birthday celebration”.
Next, you need to select the list where the emails of your primary subscribers are and continue. After that, you’ll go to the automation builder page. Just like the above example, you’ll have to edit the template here, too, and will have to perform an additional step, which is to change the default trigger date field to the custom date field in your contact list.
Automated welcome email
If you happen to have a newsletter, then a welcome is email is important for making a good first impression.
With our simple email automation template, you can easily create a welcome email or a series that introduces new subscribers to your brand, highlights the benefits of your products or services, and encourages them to take the next step, such as completing their profile or following you on social media.
Importance of email automation
Email automation is essential for businesses and marketers for several reasons:
- Efficiency: Automation saves time by reducing the need for manual work. Automated emails are sent based on triggers or schedules, letting you focus on other important tasks.
- Consistency: Automated emails ensure regular communication with your subscribers. Whether welcoming new subscribers or sending updates, automation helps keep a steady connection with your audience.
- Personalisation: Email automation templates can be customised for different customer groups, ensuring recipients get content that matches their preferences and behaviour.
- Scalability: As your business grows, managing emails manually can be overwhelming. Automation allows you to expand your email marketing without adding to your workload.
- Improved Engagement: Automated emails, such as personalised greetings or timely follow-ups, can greatly boost customer engagement and conversion rates by delivering relevant content at the right time.
By using email automation, businesses can improve their marketing strategies, leading to better customer experiences and higher returns on investment.
Conclusion
Email automation templates make your marketing journey easier.
They help you save time, keep communication consistent, and deliver personalised experiences to your subscribers. Whether it’s for welcome emails, birthday wishes, or freebies, automation helps build customer relationships and boosts engagement and conversions.
Using email automation improves both efficiency and customer satisfaction. So, if you haven’t started using email automation until now, now is the best time to start, as it can’t get any easier.
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