Email Marketing What font should I use in email marketing? When it comes to email marketing, the perfect font can make all the difference. A well-chosen font ensures readability and accessibility, sets the right tone, and helps convey your message effectively. With a plethora of fonts available, how do you pick the one that’s just right for your email campaigns? In this blog post, we’ll […] Written by Emily October 27, 2022May 30, 2023
Email Marketing How mail privacy protection (MPP) affects marketers With the rise of privacy concerns, technology companies have been working on ways to better protect users’ personal information. One of the recent updates that has caught the attention of marketers is Apple’s Mail Privacy Protection (MPP) feature. Launched as part of iOS 15, iPadOS 15, and macOS Monterey, MPP aims to safeguard users’ privacy […] Written by Emily October 26, 2022May 30, 2023
Email Marketing How cost-effective is email marketing? Email marketing has been an essential part of the digital marketing landscape for decades, standing the test of time amidst the rise of social media and other online marketing tactics. But in the era of ever-evolving technology, one question remains: how cost-effective is email marketing? The cost of email marketing To understand the cost-effectiveness of […] Written by Emily October 25, 2022May 30, 2023
Email Marketing 9 ways to improve email deliverability Email deliverability is crucial for any business or individual relying on email for communication, marketing, or sales. However, ensuring that your emails reach the intended recipient’s inbox can be challenging. In this guide, we’ll explore nine actionable ways to improve email deliverability, helping you maintain a good sender reputation and increase the chances of your […] Written by Emily October 24, 2022August 3, 2023
Email Marketing Your ultimate email marketing glossary A/B Testing Also known as split testing, A/B testing is a method of comparing two versions of an email to determine which one performs better. This is done by sending two variations to a small portion of your subscribers and measuring the engagement metrics to decide which version to send to the remaining subscribers. Above […] Written by Emily October 22, 2022May 30, 2023
Email Marketing How to write attractive follow-up emails Follow-up emails are an essential part of email marketing campaigns. They can remind your audience about your brand, encourage them to take action, and build a connection. However, writing an attractive follow-up email can be challenging. Here are some tips to help you write attractive follow-up emails: Be timely Timing is critical when it comes […] Written by Emily October 20, 2022April 21, 2023
Email Marketing Should I be using background images in my emails? When it comes to email marketing, visual appeal can play a significant role in the success of your campaigns. One way to enhance the visual appeal of your emails is by incorporating background images. However, before deciding to use them, it is important to weigh the pros and cons to determine if they are the […] Written by Emily October 19, 2022July 31, 2023
Email Marketing The impact preheaders have on open rates Email marketing has been a popular digital marketing strategy for years, and it remains an effective way to engage with customers and promote a business. However, with the number of emails being sent each day rising, it can be challenging to get your message noticed. This is where preheaders come in. A preheader is a […] Written by Emily October 18, 2022April 21, 2023
Email Marketing 6 ways to build your email list organically Building an email list is a crucial aspect of email marketing, enabling businesses to connect with their audience, build relationships, and promote their products or services. A robust email list allows you to communicate with your subscribers directly, delivering relevant and personalised content that is tailored to their interests and preferences. However, organising an email […] Written by Emily October 17, 2022April 21, 2023
Email Marketing How to prove the value of email marketing Email marketing is a powerful tool for reaching and engaging with your audience, but it can be challenging to prove its value and ROI to stakeholders. Here are some ways to demonstrate the value of email marketing to your team or company: Track key metrics One of the most effective ways to demonstrate the value […] Written by Emily October 16, 2022July 31, 2023
