Email Marketing What are the best colours to use in email marketing? With the increasing number of emails being sent every day, it can be difficult for brands to stand out in inboxes. One way to grab the attention of subscribers is through the use of colours in email marketing. But what are the best colours to use for maximum impact? Colourful marketing campaigns Firstly, it’s important […] Written by Emily October 8, 2022July 31, 2023
Email Marketing Emojis in email subject lines: yay or nay? In today’s digital age, it’s essential to communicate effectively with your audience, especially when it comes to email marketing. You want to ensure your audience are receiving and enjoying the content you’re putting out into the world. One way to make your emails stand out is by using emojis in the subject line. But the […] Written by Emily October 7, 2022April 21, 2023
Email Marketing 5 ways to revive outdated email marketing campaigns Email marketing has been around for quite some time, and while it is still a valuable tool in the digital marketing landscape, many businesses struggle to keep their campaigns relevant and effective. If you find yourself in this situation, fear not – there are several ways you can revive outdated email marketing campaigns and re-engage […] Written by Emily October 6, 2022April 21, 2023
Email Marketing How iOS updates impact email marketing A recent iOS update brought Mail Privacy Protection to Apple phone users, which might affect how email marketers operate moving forward. Here are some of the features email professionals should be aware of and how they affect email marketing campaigns. Open Rate and IP Data Collection The new feature has undoubtedly had an immediate impact […] Written by Emily October 5, 2022April 21, 2023
Marketing 6 principles of customer engagement Customer engagement is essential for any business looking to build long-term relationships with their customers. Engaged customers are more loyal, more likely to refer to new business and more willing to provide valuable feedback that can help a company improve its products and services. Here, we discuss the core principles of customer engagement that every […] Written by Emily October 4, 2022April 21, 2023
Email Marketing What are triggered emails? Triggered emails, also known as behavioural or event-driven emails, are automated messages that are sent to a recipient based on specific actions or events that they take. These emails can range from simple welcome messages to complex abandoned cart reminders, and they are a powerful tool for marketers looking to improve engagement, customer retention, and […] Written by Emily October 3, 2022April 21, 2023
Email Marketing Types of spam traps & how to avoid them Email marketing has become an integral part of digital marketing, with businesses relying on email campaigns to reach out to their subscribers and promote their products or services. However, with the increasing use of spam filters, email marketers need to be careful with their campaigns to avoid being marked as spam. One of the most […] Written by Emily October 2, 2022April 21, 2023
Email Marketing What to look for in an email marketing platform Email marketing is a powerful tool that can help businesses reach out to their customers, build brand awareness and drive sales. However, with so many email marketing platforms available in the market, it can be challenging to decide which one is the best fit for your business. In this post, we will discuss some of […] Written by Emily October 1, 2022April 21, 2023
Email Marketing What to do with your inactive subscribers Keeping your subscribers engaged is not always easy. Over time, some subscribers may become inactive and stop opening or engaging with your emails. This article will discuss what to do with your inactive subscribers, including how to identify them, re-engage them, and decide when to remove them from your list. Identifying inactive subscribers The first […] Written by Emily September 29, 2022April 11, 2023
Email Marketing Why you should never buy email lists Email marketing can be a highly effective way to promote your business, but building a high quality email list takes time and effort. As a result, some businesses may be tempted to take shortcuts and purchase email lists from third-party providers. However, this approach is not only unethical but also ineffective. In this article, we’ll […] Written by Emily September 27, 2022August 10, 2023
