Email Marketing What is BIMI? The reason behind Gmail’s blue tick According to an independent report by Symantec in 2018, almost 85% of all emails are spam; there’s always a battle to stop them. Multiple efforts have included the implementation of SPF, DKIM, and DMARC, which has now become pretty mainstream. If you are already using EmailOctopus with a verified domain, then you are likely already […] Written by Ankit May 29, 2023May 31, 2023
Email Marketing Email checklist: Things to check before sending an email campaign You must have heard the saying “prevention is better than cure.” Well, it applies to your email campaigns as well. Once you press the send button, it’s sent; if there’s an error, you can’t do anything other than regret it. This is why it’s recommended to double check everything and have a checklist to identify […] Written by Ankit May 22, 2023July 31, 2023
Email Marketing Benefits of welcome emails, why and where you should be using them Most people who subscribe to an email list or a newsletter expect to receive their first email in the first few minutes. It’s also a great way to leave a long-lasting impression as welcome emails In this blog, we’ll discuss welcome emails, why and when you should use them. We’ll also discuss a few nice […] Written by Ankit May 15, 2023August 24, 2023
Marketing Actionable tips to help you improve your newsletter SEO Most newsletters tend to grow with referrals and social shares, but that’s also because most newsletter authors ignore SEO. When done correctly, SEO tends to help grow your newsletter incrementally by constantly sending traffic to your newsletter website. Most of the things we’ll discuss in this blog would low-effort tips so that you can start […] Written by Ankit May 8, 2023August 1, 2023
Email Marketing Marketing 4 reasons why bloggers should have an active newsletter As a blogger, you might think creating and posting blogs is the most important aspect of growing your audience. Though that’s true to a certain extent, there are many more things that need to be done to ensure you build and maintain a direct connection with your audience and consistently keep growing, as traffic from […] Written by Ankit May 1, 2023November 28, 2023
Marketing Grow your business digitally with local SEO Suppose you wish to improve your business’s visibility online in a particular local region, like your neighbourhood or city. In that case, you can turn to local SEO. Using the right strategy can help you build a presence quickly. You can try to enter words you think to define your business on Google. If the […] Written by Ankit April 23, 2023May 29, 2024
Email Marketing Marketing Skyrocket your email marketing with AI The new buzz on the internet after Web3 is AI and ChatGPT, which has been a hot topic lately, and it’s all over Reddit and Twitter. Though AI is a great writing companion, it is not recommended to use it for writing your complete newsletter or blog, as it would lack your personal thoughts and […] Written by Ankit April 17, 2023April 17, 2023
Email Marketing 6+ ways to make your emails more engaging There’s no denying that email marketing is one of the best ways to keep your existing users engaged, but there are ways to make your engagement rate go from average to excellent. Implementing small changes and elements of joy in your email has the power to increase its effectiveness by a lot significantly. Why make […] Written by Ankit April 9, 2023July 31, 2023
Email Marketing An affordable alternative to ActiveCampaign after pricing update Founded in 2003, ActiveCampaign is a popular “Customer Experience Automation Platform”. Quite the mouthful we know! With all its features, the majority still use it specifically for its email marketing and automation offering. Though ActiveCampaign is a good service to use for email marketing, it’s an expensive tool to use if you are looking for […] Written by Ankit March 30, 2023February 2, 2024
Marketing E-commerce marketing: 6+ proven strategies to drive sales If you have just an e-commerce business or struggling to grow an existing one, then marketing is something you need to work on to drive and build traction. After all, every business wants to keep growing, and marketing makes it achievable. The competition in e-commerce has been growing as brands like Shopify have constantly been […] Written by Ankit March 25, 2023July 31, 2023
