Benefits of welcome emails, why and where you should be using them

Most people who subscribe to an email list or a newsletter expect to receive their first email in the first few minutes. It’s also a great way to leave a long-lasting impression as welcome emails

In this blog, we’ll discuss welcome emails, why and when you should use them. We’ll also discuss a few nice examples of welcome emails.

What is a welcome email

Welcome emails, as the name suggests, is the first email a subscriber receives upon subscribing to the email list. This initial email aims to provide an excellent first impression and stick in the recipient’s mind.

The primary use case of the welcome email is to tell the subscribers about their successful registration and also pass on a few optional info like what to expect, about the business, or coupons in some cases too.

Benefits of welcome email

There are multiple reasons to why you should be using welcome email, as it comes with several advantages that many would love.

Let’s go through some of the most prominent benefits individually and see how that can help various businesses.

Welcome emails have a high engagement rate

As said above, people expect to receive an email whenever they subscribe to a newsletter or an email list. This is also when they are most motivated, as that’s the same motivation and excitement that made them share their email address.

A welcome email is a great way to leverage this attention to motivate them to various actions that can be helpful to the business.

Create brand loyalty

A welcome email is also a great way to push subscribers toward the first few steps of building brand loyalty.

For example, an ecommerce site can send over a one-time welcome discount coupon which can be a great way to make their first purchase happen. The first sale is always the hardest.

Similarly, if it’s a general newsletter, a welcome email can ask them to save the email address into their contact and reply to it. This increases the overall interaction rate and gives idea to inboxes like Gmail and Hotmail about the emails from you being important.

Let them know what to expect

Another great benefit of a welcome email is letting your subscribers know what to expect after subscribing. By doing this, you can inform them of what’s coming and how frequently they should expect communication from you.

Situation where you should be using a welcome email

Even though welcome email is a diverse solution and can be used in any situation but there are certain situations where it’s a must-use.

For a new newsletter subscriber

When a new subscriber joins, sending a welcome email is a great way to thank them for signing up and also let them know what you’ll be sending. You can also send a sample issue of your newsletter right away in your welcome email.

Here’s a great example of a welcome email for a newsletter.

The above welcome email example is from BBC News that gives a clear idea of what to expect and some relevant content that the subscriber can read immediately.

A new ecommerce signup

Welcome email can be useful if you have an ecommerce site with a popup for collecting email or just a general sign-up option.

You can create a welcome email to talk about the brand, share best-selling items, or even coupons to make them purchase their first product immediately.

Here’s an example of a welcome email for an ecommerce site.

This is a welcome email from Best Buy’s ecommerce platform. It’s a great example for a welcome email that guides the user towards buying the product, educating them on their loyalty program and their mobile app.

They are using the initial engagement to accomplish three important goals.

Webinar signup

Welcome email is also a must-have when it comes to webinars.

It can be used to pass on info on the topics that would be discussed in the webinar, along with the info about the speakers and organizers. You can also offer relevant pre-event materials or resources.

This helps you increase the chances of them joining the webinar.

Software trials and SaaS

Similarly welcome emails is a must-have when it comes to software trials and SaaS. It can provide then with important information, such as how to activate and install the software, key features, and practical advice for getting started with the software.

This helps ensure that they know the basics or get all the resources they need to start using the software effectively.

Here’s a nice example of a welcome email for a SaaS.

This is the welcome email of Setapp, who have done a great job by explaining what they provide, how they work and basic information about the trial. A great way of passing clarity.

How to write a good welcome email

Writing a good welcome email is no rocket science, and anyone can do this by keeping few things in mind. Let’s discuss those.

Personalisation: Make the email personalised for each subscriber by including their name and other relevant information. This will help them feel valued and more likely to engage with your brand.

Clear and concise messaging: The messaging should be clear and concise, letting the subscribers know what to expect from future emails or how to access the product or service they signed up for.

Call-to-action: Include a clear call-to-action in the email to encourage the recipient to take action, whether to purchase or read more about your offering.

Following these tips can create a welcome email that leaves a lasting impression and sets the tone for a positive relationship with your audience.

Conclusion

An effective welcome email must be part of your email marketing journey because they provide an excellent opportunity to leave a lasting impression and engage with your audience.

The exciting aspect is that welcome emails have many advantages for your company. You may open up opportunities by creating captivating welcome email and deploying them wisely.

Remember that a well-written welcome email should be personalized, engaging, and give the receiver genuine value. Spend some time getting to know your audience so you can adjust your message. Every interaction is an opportunity to leave a lasting impression and foster a relationship.