AWeber is a 20+ year old email marketing tool that’s used by thousands of businesses. Any changes to the platform impacts all the businesses that depend on AWeber for email marketing.
AWeber recently sent an email update to some customers stating that subscription prices for grandfathered customers will increase beginning December 15, 2024.
This means that subscribers under the old pricing model should expect an approximate 50–150% price increase. New users will not be affected by these changes because they are already on the new pricing model.
While price increases are a necessary part of running a sustainable business, large increases unfairly impact long-term loyal customers.
AWeber quick overview
AWeber is an email marketing and automation platform designed primarily for small businesses and entrepreneurs.
It offers features like email template creation, list management, autoresponders, and analytics reporting to help users build and engage their audience. While known for its ease of use and high deliverability rate, AWeber has faced increasing competition from other platforms offering more advanced features and a competitive pricing.
As of November 2024, users should compare AWeber with other alternatives to ensure it still meets their specific needs and budget.
AWeber pricing
AWeber originally offered only one paid plan but now offers three options: Lite, Plus, and Unlimited. Most features are reserved for the Plus and Unlimited plans, requiring users to pay more to access them.
| Subscribers | AWeber Old Price (Pro Plan) | AWeber New Price (Plus Plan) | EmailOctopus (AWeber alternative) |
|---|---|---|---|
| Up to 500 | $19 | $30 | $9 |
| Up to 1,000 | $29 | $45 | $12 |
| Up to 2,500 | $29 | $55 | $18 |
| Up to 5,000 | $49 | $90 | $28 |
| Up to 7,500 | $69 | $120 | $34 |
| Up to 10,000 | $69 | $135 | $40 |
| Up to 15,000 | $149 | $180 | $54 |
| Up to 20,000 | $149 | $215 | $70 |
| Up to 25,000 | $149 | $250 | $85 |
Note: The “Plus” plan was used for comparison, as emails sent with the “Lite” plan require AWeber branding.
The table above shows AWeber’s significant price increase, making it about twice (or even more in some cases) as expensive as alternatives like EmailOctopus.
Impact of these changes
The price change at AWeber has certainly made it unaffordable for many, and those users will have to look for alternatives before December 15, 2024. It’s clear that such a big price jump could happen again, so it’s smarter to switch now instead of being caught in a rush.
EmailOctopus (AWeber alternative)
EmailOctopus is an easy-to-use email marketing tool which comes with all the essential features and has a transparent pricing.
The goal is to make email marketing tool accessible for everyone.
You get all the essential features, like a drag-and-drop email builder, no-code signup forms, automated emails, and much more, at a fraction of the cost compared to AWeber.
Features:
- Easy to use drag-and-drop email builder
- List segmentation
- No-code signup, popup forms and landing pages
- Email automation
- Zapier and Make integrations
With EmailOctopus, you can create beautiful, responsive email templates, easily segment your contact lists, and track your campaigns’ performance. You can also integrate EmailOctopus with a range of third-party applications, such as Zapier, to add more capabilities.
Pricing:
Free for up to 2,500 subscribers, with paid plans starting from $9/mo.
Conclusion
AWeber may raise its prices again in the future. Therefore, it’s worth considering whether to stay with them, given that there are better options, such as EmailOctopus, which offers similar features at a fraction of the cost.
Feel free to sign up for a free account and give EmailOctopus a try.
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