Email Marketing B2B vs B2C email marketing regulations – how do they differ? Email marketing remains an invaluable tool for both Business to Business (B2B) and Business to Consumer (B2C) companies. Yet, navigating the many email marketing regulations can be a minefield. This guide aims to elucidate and compare the different rules and regulations that impact B2B and B2C email marketing. The basics of B2B email marketing regulations […] Written by Emily January 5, 2023August 10, 2023
Email Marketing 5 biggest email marketing fines from non-compliance Email marketing has to comply with a lot of privacy and data protection laws, and if found to be in breach of these guidelines, businesses can face hefty fines and legal repercussions. With this in mind, here are five of the biggest email marketing fines, resulting from poor email marketing practices. This guide also covers […] Written by Emily January 4, 2023August 10, 2023
Email Marketing How to build an opt-in email campaign Opt-in email marketing isn’t a new concept. In fact, marketing teams have been using these principles for decades. When it comes to email marketing campaigns, opt-in marketing (also known as permission marketing) builds trust and loyalty between businesses and subscribers. What’s more, when a subscriber is given the opportunity to confirm that they want to […] Written by Emily January 3, 2023August 10, 2023
Email Marketing The ultimate compliance checklist for marketers In the ever-changing landscape of marketing, maintaining compliance is not only crucial, it’s mandatory. Failing to adhere to the legalities can lead to severe penalties, damage to your brand’s reputation, and loss of customer trust. This guide will provide you with an all-encompassing guide to marketing compliance, ensuring you don’t overlook any key requirements. Understanding […] Written by Emily January 2, 2023August 10, 2023
Email Marketing Email marketing regulations for every country It’s become incredibly important for businesses to pay close attention to how they manage personal information. Whether you send emails to recipients in other countries or not, it’s worth being aware of the email laws in other locations and how they impact your own strategy. Here are the current email marketing regulations for countries around […] Written by Emily January 1, 2023August 10, 2023
Email Marketing 7 email marketing flows to set up right now In the world of digital marketing, it is essential to leverage automation to streamline communication and create personalised experiences, and one effective way to achieve this is by setting up email marketing flows. Here are seven flows to consider introducing into your email strategy. Welcome series First impressions matter, and a well-crafted welcome series can […] Written by Emily November 8, 2022August 14, 2023
Marketing 5 customer segmentation examples [inspiration] In the fast-paced world of e-commerce, understanding your customers is the key to staying ahead of the competition. Customer segmentation, the process of dividing your target audience into distinct groups, is an invaluable tool that allows businesses to tailor their marketing strategies and deliver personalised experiences. By recognising the unique needs and preferences of different […] Written by Emily November 7, 2022August 4, 2023
Email Marketing Differences between B2B vs B2C email marketing Email marketing is an essential part of any business’s marketing strategy. However, there are significant differences between B2B (business-to-business) and B2C (business-to-consumer) email marketing that companies need to be aware of. Here, we will explore the differences between B2B and B2C email marketing and how businesses can tailor their email marketing strategies accordingly. Audience and […] Written by Emily November 5, 2022August 10, 2023
Email Marketing Why are my emails not converting on mobile? [with solutions] Email marketing is a powerful tool that benefits businesses of all shapes and sizes. However, if your emails are not converting on mobile devices, it’s time to take a step back and evaluate your strategy. Mobile devices are now the primary way that people access their email, with over 60% of email opens occurring on […] Written by Emily November 3, 2022July 31, 2023
Email Marketing What’s the best email length? [best practices] Much has been said about the content of email campaigns to increase engagement and conversions, but how much do we pay attention to the length of the emails we’re sending out to customers? There are actually best practices we should be following for a successful email campaign. What’s so important about email length? If you […] Written by Emily November 2, 2022May 31, 2023
