Flodesk pricing update [2025]

Flodesk has been a popular email marketing tool for small businesses because of its unlimited plans, which let users send unlimited emails to unlimited contacts. However, as of 28th November this will changed

TL;DR: Flodesk is changing its pricing model in late-November. They will move from the Unlimited plan to a model that adjusts based on audience/list size. Current users will keep their unlimited benefits, while new users have until November 28th, 2025 to get the Unlimited plan.

Flodesk history

Before discussing the upcoming changes, it’s important to know what Flodesk advocated in its early days and how it grew.

Flodesk started its journey in the year 2018 as a simple email marketing platform, which was aimed towards small businesses. The goal was to provide a single pricing to every business, irrespective of their contact list size or sending volume.

This was new because most email marketing tools used to charge based on contact list size and also limited the number of emails that could be sent. As a result, Flodesk grew quickly. . Additionally, Flodesk’s founders were very active on their Facebook page, which helped them build trust quickly through regular interactions.

Upcoming changes at Flodesk

From November 28th, 2025, Flodesk’s unlimited plans will be unavailable, and the new pricing will switch to a subscriber-based pricing model. Although this isn’t the first time there has been a pricing update at Flodesk, all previous updates had retained the unlimited plans, which are now going to change.

Though it’s up to you to decide if this is a good or bad change (considering the starting price is now $25 vs. $38), it’s important to note that this change would have happened eventually. Every email sent through platforms like Flodesk costs them a few cents. Hence, catering to users in unlimited plans is only possible if the average email volume is low, which is difficult to maintain as the business grows.

Pricing update

If you are reading this before November 28th, 2025, you can still subscribe to their unlimited plans, but after the 28th, these plans will no longer be available to new users.

Here’s a quick table to help understand the new pricing:

List size	Unlimited plan pricing (old)	Subscriber-based pricing (new)
1,000 subscribers	$38 (Pro plan)	$25 (Lite plan)
2,500 subscribers	$38 (Pro plan)	$32 (Lite plan)
5,000 subscribers	$38 (Pro plan)	$52 (Lite plan)
10,000 subscribers	$38 (Pro plan)	$72 (Lite plan)

Another thing to note here is that previously, Flodesk had just 3 plans (Free, Pro, and Everything), but the new pricing also introduces a new plan called “Lite,” which sits between the “Free” and “Pro” plans.

Differences between “Lite” and “Pro” plans:

Lite plan	Pro plan
Mandatory “Flodesk” branding in footer.	“Flodesk” branding can be hidden.
Single workflow automations allowed	Multiple workflow automations allowed
No e-commerce features	Most e-commerce features available (limited to 1 checkout page)

Note: E-commerce features are being added in the “Pro” plan, with limitations only after 28th November 2025.

Free plan changes

Another key change that’s coming to Flodesk is that their free plan will no longer allow its users to send any emails. It will now essentially act as a dummy/test account, which anyone can create to try out Flodesk and understand how the platform works.

This could potentially affect many small businesses, as many do not have the budget or resources to switch to a paid email marketing tool.

Flodesk alternative

The new pricing plans have moved Flodesk from being an affordable email marketing tool to an expensive one, with more or less the same features that many other email marketing tools already have.

So, if you’re someone looking for a more affordable alternative to Flodesk, EmailOctopus might be the right choice. Here’s a pricing comparison:

List size	EmailOctopus	Subscriber-based pricing (new)
1,000 subscribers	$13.50/Free	$25 (Lite plan)
2,500 subscribers	$20/Free	$32 (Lite plan)
5,000 subscribers	$31.50	$52 (Lite plan)
10,000 subscribers	$44.50	$72 (Lite plan)
20,000 subscribers	$78	$139 (Lite plan)
50,000 subscribers	$178	$389 (Pro plan)

Additionally, EmailOctopus offers just one paid plan, so you get access to all features, no matter what you pay. This is different from Flodesk, where there are multiple plans with limited features in the lower-priced plans.

If you are looking to save money while receiving incredible support across all plans (free & paid), why not give EmailOctopus a try? It is completely free for up to 2,500 subscribers.