Content marketing, whether in the form of short videos or blogs, has been at the core of marketing for most businesses. It is not only effective but also cost-effective compared to alternatives such as performance marketing.
While content marketing in general has many advantages, the primary issue here is distribution.
Whether your content is in the form of a YouTube video or a text blog, it’s up to the algorithm to drive organic traffic. This is what a content distribution strategy solves by helping you plan your content distribution even when you aren’t getting organic traffic.
Importance of content distribution
If you would like to ensure that your content reaches the right people on time, and you would prefer not to rely on the algorithms of social media and search engines, then content distribution is the solution.
Here are some key benefits of content distribution:
- Gets instant traffic: They key benefits of content distribution is that you start getting traffic/views to your content instantly. A distribution strategy places your content where your audience is, such as social media, email, online communities, etc.
- Builds authority: Sharing your content on different platforms can help position your brand as a leader in your field. Being consistently visible helps you build credibility and trust.
- Helps get initial feedback: By reaching your target audience quickly, you can gather valuable feedback and insights. This enables you to refine and adapt your content to better meet the needs and preferences of your audience. If you aren’t getting any direct feedback, then you can check your analytics tool to identify traffic, geographies, and bounce rate to get a rough idea of what’s working and what’s not.
- Connects with the right audience: Distributing your content strategically makes sure it reaches people who are most likely to care about it, boosting engagement and conversion rates. For example, you could convert your blog into a Reddit post and share on sub-Reddits where it will resonate with the audience. Similarly, sharing your content in relevant Facebook groups, LinkedIn communities, or X (formerly known as Twitter) threads can enhance visibility and drive more meaningful interactions.
In short, content distribution makes sure your content gets to the right people at the right time without much reliance on a single channel or platform.
Content Distribution Guide
To ensure your content reaches its intended audience effectively, consider these strategies:
Cross-post your content
The best way to distribute your content is by making it available on all possible platforms. This maximises your reach and also helps you reach new audiences.
For example, a blog can be posted on social sites like LinkedIn and Twitter. This way, your content will not only reach your existing followers but may also get discovered by other readers aswell.
Leverage newsletters
Most businesses today have an active newsletter. If you don’t, you should start one for free using EmailOctopus. Your content, whether in video or text format, can be added to your newsletter. By doing this, you can easily make the content reachable to your existing subscribers.
Convert content into multiple formats
Another great way to distribute your content effectively is by changing its format and posting it on various channels.
For example, a blog can be converted into a short video for TikTok, X (formerly known as Twitter) thread, and an infographic for Pinterest. By doing this, you’ll ensure that your content reaches your target audience in various formats, gaining more traction as everyone enjoys consuming content in different ways.
Focus on SEO
Search engines like Google and Bing serve billions of users daily, and by making your content SEO-friendly, you increase your chances of getting traffic from these search engines.
There are several ways to enhance your SEO, but if you are a beginner, you can focus on the basics and still achieve results. Concentrate on using specific keywords (consider what a user might search for), add meta tags if possible, and ensure your content is easy to understand and useful.
Link in your existing content
A great way to share new content is by linking it to content you’ve already published. This not only directs traffic to your new content but also helps keep users on your website longer.
When you create a new blog post or video, look for spots in your existing content to naturally add links to the new material. You can do this by linking related articles, videos, or resources that complement the information you’re providing.
Encourage sharing
Turning your audience into marketers is an excellent strategy to improve your content distribution. This can be easily achieved by adding a share button into your content or including a snippet in your video content that requests viewers to share.
Additionally, if your content is in the form of a blog, consider making your images shareable. This allows readers to share specific images they find useful.
Conclusion
Having a good content distribution plan is a great way to help boost your content’s reach. If you don’t yet have one, then starting with the ways mentioned above is a good start.
Also, if you are looking for an affordable and easy-to-use email marketing tool to start your newsletter journey, then do give EmailOctopus a try — it’s free for up to 2,500 subscribers.
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