If you are still using Mailchimp, you must have received an email from them saying, “We’re discontinuing our Classic Automation Builder on June 1, 2025.”
At first, this might just look like a product update email, but if you read it carefully, you’ll understand that this is being done to stop free users from using email automation. In the past, Mailchimp has made several changes to make their free plan unusable, and this is another step in that direction.
What’s happening with this update
Over the past few years, Mailchimp has been making several changes to its platform, most of which have been related to pricing.
However, the most recent change isn’t about pricing, but it does affect users who are on their free plan. From 1st June 2025, only users on Mailchimp’s paid plan will be able to use their email automation feature. All users on the free plan will have to upgrade or switch to a different tool in order to continue using email automation.
Does it affect paid users
No.
Although this change currently does not impact paid users, that doesn’t mean there can’t be any future changes affecting them. In the past, Mailchimp has had several price increases, and another could happen soon.
This is why it’s better to switch to a provider that offers all the features of Mailchimp but with predictable pricing.
What should affected users do
There are only two options available: upgrade to a paid plan or switch to a different provider. However, you need to keep in mind that upgrading can be expensive. You’ll be paying $13.42 for 500 subscribers.
The practical option here would be to switch to a platform like EmailOctopus which allows you to send 10,000 marketing emails (including automated emails) to 2,500 subscribers for free.
Here’s a quick pricing comparison between Mailchimp and EmailOctopus
| Mailchimp | EmailOctopus | |
|---|---|---|
| Free plan limit | 500 subscribers with max 1000 emails/mo | 2500 subscribers with max 10000 emails/mo |
| Pricing for 500 subscribers | $13.42/mo | $9/mo |
| Pricing for 1500 subscribers | $30.34/mo | $18/mo |
| Pricing for 2500 subscribers | $44.93/mo | $18/mo |
| Pricing for 5000 subscribers | $67.68/mo | $28/mo |
Whether you are a free user or a paid one, it’s better to switch to a platform like EmailOctopus. Not only will you save money, but you will also experience a much cleaner UI and one of the friendliest customer support teams.
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