Mailmunch started off as a tool to help marketers build beautifully designed opt-in forms to improve conversion rates. It’s especially popular on Shopify’s plugin marketplace for popups and email automation.
While Mailmunch is a great tool, many of its users on the Shopify plugin marketplace have mentioned that the support can be unresponsive at times. We all know the importance of having helpful customer service, especially for critical business tasks like email marketing.
Best Mailmunch alternatives
Free tier comparison
Tool | Free Tier (max subscribers) | Free Tier (max emails) |
---|---|---|
Mailmunch | Not available | Not available |
EmailOctopus | 2,500 | 10,000/mo. |
Mailerlite | 1,000 | 12,000/mo. |
ConvertKit | 1,000 * ConvertKit has a free plan option with higher limits that requires you to allow advertised recommendations – this is explained in more detail below | No capping |
Substack | No capping | No capping |
Drip | Not available | Not available |
MailChimp | 500 | 1,000/mo. |
HubSpot | 1,000,000 | 2,000/mo. |
Beehiiv | 2,500 | No capping |
Campaign Monitor | Not available | Not available |
Paid plan comparison
Tool | Pricing/mo. (500 subscribers) | Pricing/mo. (10K subscribers) |
---|---|---|
Mailmunch | $19.99 | $49.99 |
EmailOctopus | $9 | $40 |
Mailerlite | Starts at $10 | Starts at $73 |
ConvertKit | Starts at $29 | Starts at $119 |
Substack | N/A, takes 10% commission fees | N/A, takes 10% commission fees |
Drip | $39 | $154 |
MailChimp | Starts at $13 | Starts at $110 |
HubSpot | Starts at $20 | Starts at $410/mo. |
Beehiiv | Starts at $39 | Starts at $99 |
Campaign Monitor | Starts at $12 | Starts at $109 |
Pros and cons
Tool | Pros | Cons |
---|---|---|
Mailmunch | 1. Large collection of email templates 2. Multiple popup form trigger options 3. A/B testing | 1. There have been mixed reviews about the responsiveness and helpfulness of Mailmunch’s customer support team 2. Some users have experienced slow loading times for forms and popups, which can impact user experience and conversion rates. |
EmailOctopus | 1. Easy to use 2. Very affordable (up to 70% less than alternatives) 3. No hidden costs. All features included | 1. Zapier integrations required for Ecommerce |
Mailerlite | 1. Inbuilt email validator 2. Feature rich landing page builder 3. Monetisation options 4. Ability to collect subscribers offline | 1. Has multiple plans which means that several features are not available in the basic plans 2. Landing page builder has a slight learning curve |
ConvertKit | 1. Creator network (feature to let to cross-promote your newsletter) 2. Feature rich landing page builder 3. Monetisation options | 1. Focused towards creator economy, might not be the best choice for other domains/industries |
Substack | 1. Most features are free 2. Easy to use text editor 3. Hosted emails as blogs 4. Monetisation options | 1. Lack of automations and other essential features of email marketing 2. No option for custom domain (for sending emails) 3. No drag & drop email editor |
Drip | 1. A/B testing 2. Large collection of email and form templates 3. Native integration with ecommerce platforms | 1. Drip is built for ecommerce so many of it’s features are not useful in general use cases 2. Users have reported Drip having a learning curve |
MailChimp | 1. A/B testing 2. Inbuilt basic CRM 3. Mobile app | 1. Dashboard feels cluttered due to multiple feature addons 2. Regular price increases with no grandfathering |
HubSpot | 1. Inbuilt CRM 2. Multiple sales specific features 3. Extensive landing page builder | 1. Built to works as a CRM and customer support tool, not the best choice solely for marketing emails 2. Steep learning curve |
Beehiiv | 1. Unlimited emails in all plans 2. Easy to use text editor 3. Hosted emails as blogs 4. Monetisation options | 1. Limited features for email marketing 2. Only has basic email automation |
Campaign Monitor | 1. User friendly interface 2. Customisable designs | 1. Has multiple plans which means that several features are not available in the basic plans |
Best use case and ratings
Tool | Best for | User Rating (data from GetApp) |
---|---|---|
Mailmunch | Startups and enterprises | 4.7 |
EmailOctopus | Small/medium businesses and newsletter writers | 4.7 |
Mailerlite | Small/medium businesses and startups | 4.7 |
ConvertKit | Creators and writers | 4.7 |
Substack | Creators and writers | N/A |
Drip | Ecommerce businesses | 4.4 |
MailChimp | Startups and enterprises | 4.5 |
HubSpot | Startups and enterprises who are sales heavy | 4.5 |
Beehiiv | Creators and writers | N/A |
Campaign Monitor | Businesses that need advanced automations and personalisation | 4.6 |
EmailOctopus
EmailOctopus focuses on providing an easy-to-use email marketing tool with all the essential features while keeping the prices affordable and transparent.
You get all the essential features like drag and drop email builder, no-code signup forms, automated emails and much more at a fraction of the cost versus alternatives.
Features:
- Easy to use drag and drop email builder
- List segmentation
- No-code signup, popup forms and landing pages
- Email automation
- Zapier and Make integrations
EmailOctopus is a popular Mailmunch alternative that’s been used by over 80,000 businesses and individuals for their newsletters and email marketing activity.
Pricing:
Free for upto 2500 subscribers, with paid plans starting from $9/mo.
MailerLite
MailerLite is another popular email marketing platform, known for providing good tools at an affordable price. Despite a price increase in 2023, it’s still a great option if you need extra features like a comprehensive landing page builder.
Features:
- Easy to use drag and drop email builder
- List segmentation
- No-code signup and popup forms
- Extensive landing pages builder
- Email automation
- Zapier and Make integrations
MailerLite offers many additional features, like a native payment gateway and locked content. However, these extras can sometimes distract from the core service of email marketing. If you need these extra features and don’t mind paying a bit more, MailerLite could be a good choice.
Pricing:
A generous free plan exists, and paid plans start at $10/mo.
Constant Contact
Constant Contact started off as an email marketing tool, but as of 2024, they have expanded into a full-fledged marketing communications platform. They now offer SMS marketing, social media marketing, and marketing automation.
Features:
- Email automation
- List segmentation
- Forms & landing pages
- Dynamic content
- A/B testing
- AI assistant
Constant Contact is a feature-rich tool, but it’s best if you need all its features. If not, a simpler email marketing tool like EmailOctopus might be a better fit.
Pricing:
No free plan exists and paid plans start at $12/mo.
Klaviyo
Klaviyo is similar to Constant Contact but focuses on ecommerce and D2C businesses. In addition to email marketing, Klaviyo offers SMS marketing, push notifications, and product review management.
Features:
- Email automation
- List segmentation
- Forms & landing pages
- Dynamic content
- Native ecommerce integrations
- AI assistant
Klaviyo is a great choice if you are a D2C brand and have the budget. However, there are many other tools that can get the job done at a fraction of the cost.
Pricing:
Has a free plan that’s good enough for testing, but not suitable for real life use cases. Paid plans start at $20/mo. which also includes SMS and push notification credits.
Mailchimp
Mailchimp is one of the most popular and well-known email marketing tools and has been for many years. They used to have a generous free plan of 12,000 emails to 2,000 subscribers per month and were known for their affordability. However, in 2023 they increased their prices three times and have reduced their free plan to a maximum of 1,000/month or 500/day with a 500 subscribers limit. So, although Mailchimp remains a good email marketing platform, we’d recommend checking out all the other great alternatives to find the best fit for you.
Features:
- Email automation
- Segmentation
- Forms & landing Pages
- Dynamic content
- A/B testing
Pricing:
Has a free plan that’s good enough for testing, but not suitable for real life use cases. Paid plans start at $13/mo.
Beehiiv
Beehiiv is an email marketing and content platform built for creators and authors. It’s ideal for sending newsletters, but if you have broader email marketing needs, other tools may be better for you.
Features:
- Basic email editor
- List segmentation
- No-code hosted signup and popup forms
- Zapier integrations
Pricing:
Has a generous free plan and paid plans starts at $39/mo.
Mailjet
Mailjet is a popular email marketing tool among big publishers and companies like ProductHunt and Happn. It also has an extensive API for sending emails programmatically, making it a great choice for businesses that need to send emails based on dynamic scenarios.
Features:
- Email automation
- List segmentation
- Forms & landing pages
- Dynamic content
- SMTP relay support
- AI copy generator
Pricing:
Has a usable free plan and paid plans starts at $17/mo.
HubSpot
HubSpot offers a suite of products for inbound marketing, sales, and customer service. It includes tools for email marketing, social media management, content management, analytics, and customer service automation.
Features:
- Email automation
- Segmentation
- Forms & landing Pages
- Inbuilt CRM
- Added customer support tools
Pricing:
Has free plan with a generous contact limit with restricting limits on number of emails. Paid plans start at $20/mo.
Frequently asked question
What is Mailmunch used for?
Mailmunch is primarily a marketing tool used to build opt-in forms but with the latest feature additions it can also be used as an email marketing tool.
Is Mailmunch the same as EmailOctopus?
EmailOctopus and Mailmunch serve slightly different purposes, even though both can be used to send marketing emails.
While EmailOctopus is a user-friendly email marketing tool designed for general applications, Mailmunch specialises in popups and email sign-up forms to drive higher conversion rates. In fact, Mailmunch can be easily integrated with email marketing tools like EmailOctopus (via Zapier) and Mailchimp.
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