Campaign Monitor is a well-known email marketing tool developed by Marigold, the same company behind several other marketing tools such as Emma. While primarily an email marketing solution, Campaign Monitor also supports SMS and transactional emails. The platform provides features such as email personalisation, automation, and segmentation to enhance your marketing strategies.
Best Campaign Monitor alternatives
Free tier comparison
| Tool | Free Tier (max subscribers) | Free Tier (max emails) |
|---|---|---|
| Campaign Monitor | Not available | Not available |
| EmailOctopus | 2,500 | 10,000/mo. |
| Brevo | No capping | 300/day |
| Substack | No capping | No capping |
| Drip | Not available | Not available |
| MailChimp | 500 | 1,000/mo. |
| Beehiiv | 2,500 | No capping |
| Mailpoet | 500 | 5,000/mo. |
| Mailjet | 1,500 | 6,000/mo. & 200/day |
Paid plan comparison
| Tool | Pricing/mo. (500 subscribers) | Pricing/mo. (10K subscribers) |
|---|---|---|
| Campaign Monitor | Starts at $12 | Starts at $109 |
| EmailOctopus | $9 | $40 |
| Brevo | Starts at $9 | Starts at $39 |
| Substack | N/A, takes 10% commission fees | N/A, takes 10% commission fees |
| Drip | $39 | $154 |
| MailChimp | Starts at $13 | Starts at $110 |
| Beehiiv | Starts at $39 | Starts at $99 |
| Mailpoet | Starts at $10 | Starts at $80 |
| Mailjet | Starts at $17 | Starts at $37 *paid plans don’t have subscriber limit, the above pricing is for 50,000 emails/mo. |
Pros and cons
| Tool | Pros | Cons |
|---|---|---|
| Campaign Monitor | 1. User friendly interface 2. Customisable designs | 1. Has multiple plans which means that several features are not available in the basic plans |
| EmailOctopus | 1. Easy to use 2. Very affordable (up to 70% less than alternatives) 3. No hidden costs. All features included | 1. Zapier integrations required for Ecommerce |
| Brevo | 1. Inbuilt CRM 2. Supports SMTP relay 3. No contacts limit 4. Ability to run SMS & WhatsApp campaigns too | 1. Basic paid plans need to have Brevo logo in the emails, else you’d have need to pay extra for an addon to remove the logo 2. Has a feature-rich dashboard which can be overwhelming for beginners |
| Substack | 1. Most features are free 2. Easy to use text editor 3. Hosted emails as blogs 4. Monetisation options | 1. Lack of automations and other essential features of email marketing 2. No option for custom domain (for sending emails) 3. No drag & drop email editor |
| Drip | 1. A/B testing 2. Large collection of email and form templates 3. Native integration with ecommerce platforms | 1. Drip is built for ecommerce so many of it’s features are not useful in general use cases 2. Users have reported Drip having a learning curve |
| MailChimp | 1. A/B testing 2. Inbuilt basic CRM 3. Mobile app | 1. Dashboard feels cluttered due to multiple feature addons 2. Regular price increases with no grandfathering |
| Beehiiv | 1. Unlimited emails in all plans 2. Easy to use text editor 3. Hosted emails as blogs 4. Monetisation options | 1. Limited features for email marketing 2. Only has basic email automation |
| Mailpoet | 1. Easy WordPress integration 2. WooCommerce specific features 3. Drag & drop email editor | 1. Difficult to use without WordPress |
| Mailjet | 1. Supports SMTP relay 2. A/B testing 3. Email validations | 1. Forms comes with limited customisation options |
Best use case and ratings
| Tool | Best for | User Rating (data from GetApp) |
|---|---|---|
| Campaign Monitor | Businesses that need advanced automations and personalisation | 4.6 |
| EmailOctopus | Small/medium businesses and newsletter writers | 4.7 |
| Brevo | Businesses looking for multiple solution under a single tool (email marketing, CRM & customer support) | 4.5 |
| Substack | Creators and writers | N/A |
| Drip | Ecommerce businesses | 4.4 |
| MailChimp | Startups and enterprises | 4.5 |
| Beehiiv | Creators and writers | N/A |
| Mailpoet | WordPress sites | 4.3 |
| Mailjet | Startups who need and extensive API support | 4.3 |
EmailOctopus
EmailOctopus focuses on providing an easy-to-use email marketing tool with all the essential features while keeping the prices affordable and transparent.
You get all the essential features like drag and drop email builder, no-code signup forms, automated emails and much more at a fraction of the cost versus alternatives.
Features:
- Easy to use drag and drop email builder
- List segmentation
- No-code signup, popup forms and landing pages
- Email automation
- Zapier and Make integrations
EmailOctopus is a popular Campaign Monitor alternative that’s been used by over 80 thousand of businesses and individuals for their newsletters and email marketing activity.
Pricing:
Free for upto 2500 subscribers, with paid plans starting from $9/mo.
Brevo
Brevo (previously known as Sendinblue) is a comprehensive suite of tools that supports marketing, sales, and messaging. In addition to email marketing, Brevo offers features like chatbots, CRM, and SMS marketing. It aims to be an all-in-one solution for email marketing, CRM, and automation.
Features:
- Email automation
- List segmentation
- Forms & landing pages
- Dynamic content
- SMTP relay support
- Chatbot (paid add-on)
Brevo is a popular tool among many startups who plan to use all its features, but costs can escalate quickly as your business and email list grows.
Pricing:
A free plan exists, with paid plans starting at $9/mo.
Substack
Substack is a content platform blending blogging and email marketing. Unlike other tools listed here, Substack is free, earning revenue by taking a cut from your newsletter’s earnings, especially for paid newsletters. However, using Substack has its drawbacks. You have limited control over your newsletter, and it lacks basic features such as email automation and Zapier integration.
Features:
- Email editor
- Forms (basic)
- Podcast hosting
Pricing:
Completely free to use but takes a revenue share of 10%. Also if you need a custom domain for your Substack form and publication then there’s a one-time $50 fees.
Drip
Drip started as a popup tool and has evolved into an email marketing platform. It’s designed to integrate seamlessly with Shopify and includes all the features needed to scale your e-commerce business.
Features:
- Email automation
- List segmentation
- Large popup template collection
- Dynamic content
- A/B testing
Pricing:
Has no free tier, and paid plans start at $39/mo.
Mailchimp
Mailchimp is one of the most popular and well-known email marketing tools and has been for many years. They used to have a generous free plan of 12,000 emails to 2,000 subscribers per month and were known for their affordability. However, in 2023 they increased their prices three times and have reduced their free plan to a maximum of 1,000/month or 500/day with a 500 subscribers limit. So, although Mailchimp remains a good email marketing platform, we’d recommend checking out all the other great alternatives to find the best fit for you.
Features:
- Email automation
- Segmentation
- Forms & landing Pages
- Dynamic content
- A/B testing
Pricing:
Has a free plan that’s good enough for testing, but not suitable for real life use cases. Paid plans start at $13/mo.
Beehiiv
Beehiiv is an email marketing and content platform built for creators and authors. It’s ideal for sending newsletters, but if you have broader email marketing needs, other tools may be better for you.
Features:
- Basic email editor
- List segmentation
- No-code hosted signup and popup forms
- Zapier integrations
Pricing:
Has a generous free plan and paid plans starts at $39/mo.
MailPoet
MailPoet is a WordPress plugin that adds the functionality of sending marketing emails without leaving WordPress. Though it is a simple plugin, it comes packed with essential features such as signup forms and email automation.
Features:
- Easy to use drag and drop email builder
- List segmentation
- No-code signup forms
- Email automation
- Native integration with WooCommerce
Pricing:
Has a usable free plan and paid plans starts at $10/mo.
Mailjet
Mailjet is a popular email marketing tool among big publishers and companies like ProductHunt and Happn. It also has an extensive API for sending emails programmatically, making it a great choice for businesses that need to send emails based on dynamic scenarios.
Features:
- Email automation
- List segmentation
- Forms & landing pages
- Dynamic content
- SMTP relay support
- AI copy generator
Pricing:
Free for upto 200 emails/month, with paid plans starting from $17/mo.
Frequently asked question
What is a Campaign Monitor used for?
Campaign Monitor is primarily used as an email marketing tool to send marketing emails. It also comes with additional features that let you use it as a tool for transactional email and SMS marketing.
Can EmailOctopus be a Campaign Monitor replacement?
EmailOctopus can be a viable alternative to Campaign Monitor if you are looking for a tool designed primarily for email marketing. However, if you need a tool that also has additional features like SMS marketing, then Campaign Monitor is the way to go.
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