9+ MailPoet alternatives

MailPoet is an email marketing tool specifically designed for websites built on WordPress. Unlike other email marketing tools, MailPoet can only be used via its WordPress plugin, making it an excellent choice for WordPress-based websites but unusable for others.

Best MailPoet alternatives

Free tier comparison

Tool	Free Tier (max subscribers)	Free Tier (max emails)
Mailpoet	500	5,000/mo.
Mailmunch	Not available	Not available
EmailOctopus	2,500	10,000/mo.
Mailerlite	1,000	12,000/mo.
ConvertKit	1,000 * ConvertKit has a free plan option with higher limits that requires you to allow advertised recommendations – this is explained in more detail below	No capping
Substack	No capping	No capping
Drip	Not available	Not available
MailChimp	500	1,000/mo.
HubSpot	1,000,000	2,000/mo.
Beehiiv	2,500	No capping
Campaign Monitor	Not available	Not available

Paid plan comparison

Tool	Pricing/mo. (500 subscribers)	Pricing/mo. (10K subscribers)
Mailpoet	Starts at $10	Starts at $80
Mailmunch	$19.99	$49.99
EmailOctopus	$9	$40
Mailerlite	Starts at $10	Starts at $73
ConvertKit	Starts at $29	Starts at $119
Substack	N/A, takes 10% commission fees	N/A, takes 10% commission fees
Drip	$39	$154
MailChimp	Starts at $13	Starts at $110
HubSpot	Starts at $20	Starts at $410/mo.
Beehiiv	Starts at $39	Starts at $99
Campaign Monitor	Starts at $12	Starts at $109

Pros and cons

Tool	Pros	Cons
Mailpoet	1. Easy WordPress integration 2. WooCommerce specific features 3. Drag & drop email editor	1. Difficult to use without WordPress
Mailmunch	1. Large collection of email templates 2. Multiple popup form trigger options 3. A/B testing	1. There have been mixed reviews about the responsiveness and helpfulness of MailMunch’s customer support team 2. Some users have experienced slow loading times for forms and popups, which can impact user experience and conversion rates.
EmailOctopus	1. Easy to use 2. Very affordable (up to 70% less than alternatives) 3. No hidden costs. All features included	1. Zapier integrations required for Ecommerce
Mailerlite	1. Inbuilt email validator 2. Feature rich landing page builder 3. Monetisation options 4. Ability to collect subscribers offline	1. Has multiple plans which means that several features are not available in the basic plans 2. Landing page builder has a slight learning curve
ConvertKit	1. Creator network (feature to let to cross-promote your newsletter) 2. Feature rich landing page builder 3. Monetisation options	1. Focused towards creator economy, might not be the best choice for other domains/industries
Substack	1. Most features are free 2. Easy to use text editor 3. Hosted emails as blogs 4. Monetisation options	1. Lack of automations and other essential features of email marketing 2. No option for custom domain (for sending emails) 3. No drag & drop email editor
Drip	1. A/B testing 2. Large collection of email and form templates  3. Native integration with ecommerce platforms	1. Drip is built for ecommerce so many of it’s features are not useful in general use cases 2. Users have reported Drip having a learning curve
MailChimp	1. A/B testing 2. Inbuilt basic CRM 3. Mobile app	1. Dashboard feels cluttered due to multiple feature addons 2. Regular price increases with no grandfathering
HubSpot	1. Inbuilt CRM 2. Multiple sales specific features 3. Extensive landing page builder	1. Built to works as a CRM and customer support tool, not the best choice solely for marketing emails 2. Steep learning curve
Beehiiv	1. Unlimited emails in all plans 2. Easy to use text editor 3. Hosted emails as blogs 4. Monetisation options	1. Limited features for email marketing 2. Only has basic email automation
Campaign Monitor	1. User friendly interface 2. Customisable designs	1. Has multiple plans which means that several features are not available in the basic plans

Best use case and ratings

Tool	Best for	User Rating (data from GetApp)
Mailpoet	WordPress sites	4.3
Mailmunch	Startups and enterprises	4.7
EmailOctopus	Small/medium businesses and newsletter writers	4.7
Mailerlite	Small/medium businesses and startups	4.7
ConvertKit	Creators and writers	4.7
Substack	Creators and writers	N/A
Drip	Ecommerce businesses	4.4
MailChimp	Startups and enterprises	4.5
HubSpot	Startups and enterprises who are sales heavy	4.5
Beehiiv	Creators and writers	N/A
Campaign Monitor	Businesses that need advanced automations and personalisation	4.6

EmailOctopus

EmailOctopus focuses on providing an easy-to-use email marketing tool with all the essential features while keeping the prices affordable and transparent.

You get all the essential features like drag and drop email builder, no-code signup forms, automated emails and much more at a fraction of the cost versus alternatives.

Features:

1. Easy to use drag and drop email builder
2. List segmentation
3. No-code signup, popup forms and landing pages
4. Email automation
5. Zapier and Make integrations

EmailOctopus is a popular <TOOL> alternative that’s been used by over 80 thousand of businesses and individuals for their newsletters and email marketing activity.

Pricing:

Free for upto 2500 subscribers, with paid plans starting from $9/mo.

MailerLite

MailerLite is another popular email marketing platform, known for providing good tools at an affordable price. Despite a price increase in 2023, it’s still a great option if you need extra features like a comprehensive landing page builder.

Features:

1. Easy to use drag and drop email builder
2. List segmentation
3. No-code signup and popup forms
4. Extensive landing pages builder
5. Email automation
6. Zapier and Make integrations

MailerLite offers many additional features, like a native payment gateway and locked content. However, these extras can sometimes distract from the core service of email marketing. If you need these extra features and don’t mind paying a bit more, MailerLite could be a good choice.

Pricing:

A generous free plan exists, and paid plans start at $10/mo.

ConvertKit

ConvertKit is an email marketing tool focused on the creator economy, aiming to empower individual creators to build and monetise newsletters successfully. All its features are designed to help creators grow.

Features:

1. Easy to use drag and drop email builder
2. List segmentation
3. Natively supports paid newsletters
4. Extensive landing pages builder
5. Email automation
6. Zapier and Make integrations
7. Monetise your newsletter with paid recommendations and ads

If you’re a creator, ConvertKit is an excellent choice. The only downside might be it’s pricing, especially if you’re not using all it’s premium features.

Pricing:

Has a generous free plan and paid plans starts at $29/mo.

Substack

Substack is a content platform blending blogging and email marketing. Unlike other tools listed here, Substack is free, earning revenue by taking a cut from your newsletter’s earnings, especially for paid newsletters. However, using Substack has its drawbacks. You have limited control over your newsletter, and it lacks basic features such as email automation and Zapier integration.

Features:

1. Email editor
2. Forms (basic)
3. Podcast hosting

Pricing:

Completely free to use but takes a revenue share of 10%. Also if you need a custom domain for your Substack form and publication then there’s a one-time $50 fees.

Drip

Drip started as a popup tool and has evolved into an email marketing platform. It’s designed to integrate seamlessly with Shopify and includes all the features needed to scale your e-commerce business.

Features:

1. Email automation
2. List segmentation
3. Large popup template collection
4. Dynamic content
5. A/B testing

Pricing:

Has no free tier, and paid plans start at $39/mo.

Mailchimp

Mailchimp is one of the most popular and well-known email marketing tools and has been for many years. They used to have a generous free plan of 12,000 emails to 2,000 subscribers per month and were known for their affordability. However, in 2023 they increased their prices three times and have reduced their free plan to a maximum of 1,000/month or 500/day with a 500 subscribers limit. So, although Mailchimp remains a good email marketing platform, we’d recommend checking out all the other great alternatives to find the best fit for you.

Features:

1. Email automation
2. Segmentation
3. Forms & landing Pages
4. Dynamic content
5. A/B testing

Pricing:

Has a free plan that’s good enough for testing, but not suitable for real life use cases. Paid plans start at $13/mo.

HubSpot

HubSpot offers a suite of products for inbound marketing, sales, and customer service. It includes tools for email marketing, social media management, content management, analytics, and customer service automation.

Features:

1. Email automation
2. Segmentation
3. Forms & landing Pages
4. Inbuilt CRM
5. Added customer support tools

Pricing:

Has free plan with a generous contact limit with restricting limits on number of emails. Paid plans start at $20/mo.

Beehiiv

Beehiiv is an email marketing and content platform built for creators and authors. It’s ideal for sending newsletters, but if you have broader email marketing needs, other tools may be better for you.

Features:

1. Basic email editor
2. List segmentation
3. No-code hosted signup and popup forms
4. Zapier integrations

Pricing:

Has a generous free plan and paid plans starts at $39/mo.

Campaign Monitor

Campaign Monitor is an email marketing tool that goes beyond marketing emails; it can also be used for SMS and transactional emails. Additionally, Campaign Monitor offers features like email personalisation, automation, and segmentation.

Features:

1. Easy to use drag and drop email builder
2. List segmentation
3. A/B testing
4. Loyalty & referral tool
5. No-code signup and popup forms
6. Extensive landing pages builder
7. Email automation
8. Zapier and Make integrations

Pricing:

Has no free tier, and paid plans start at $12/mo.

Frequently asked question

Is MailPoet an SMTP?

MailPoet does have an SMTP, but it can’t be used outside their platform.

Can I use MailPoet without WordPress?

No, you need to have a WordPress website to use MailPoet. If you are looking for a platform-independent email marketing tool, consider options like EmailOctopus.

Can EmailOctopus be a MailPoet replacement?

Yes, EmailOctopus can be a complete MailPoet replacement. It offers all the essential features and includes a WordPress plugin for seamless integration with your site.