You may well have noticed that things are beginning to look a little different when creating a campaign. We’ve recently started rolling out changes to our email creation process, which apply to both campaigns and automation. Improved send-speeds We’ve completed re-worked much of our internal sending process. The impact on you, means that campaigns will be sent even quicker. Under most circumstances we should be very close to matching your Amazon SES send speeds. There are further speed improvements to come. Those improvements will be in…Continue Reading “Recent updates, and upcoming changes to the email creation process”

As a bootstrapped start-up, we look to find as many ways as possible to save money whilst growing as quickly as possible. Over the past few months we’ve been growing by around 40% month on month, to a point where we are now processing in excess of 40m emails per week on behalf of our thousands of users. What’s our secret? There is no absolute secret to our growth, but we have discovered various ways of acquiring users at little to no cost. This one…Continue Reading “Growth hacking our way to 10x customers”

One of the best ways of improving your email marketing is to try and learn from the best in their field. Everlane are one of those companies who I always open their emails, everytime they send to me. Everlane is an upstart clothing brand that have no traditional retail stores, instead they use beautifully shot videos and photographs to craft an experience online. They’re incredibly transparent; letting users know where their factories are and sell direct to the customer. They do marketing very well, sharing images via email…Continue Reading “Everlane – Breaking down a great email marketing program”

There are millions of solutions out there, all promising to make your life as a startup founder easier. They all vary in price dramatically, and also in how easy to use. We rely on 6 core tools at EmailOctopus to automate, improve and reduce the time we spend on menial tasks. Through a few different programs, careful googling and some frank discussion we’ve managed to save in excess of $8,000 on these products. We don’t believe in using a tool just because it’s free, we…Continue Reading “How we saved $8,470 on our startup’s tools”

We’ve created 3 beautiful, responsive, email templates for your use. Wayfair is a set of 3 responsive email marketing templates, which can be used for product announcements, blog posts, weekly newsletters or transactional emails. Each of the templates has been pre-tested, and works across desktop and mobile clients including iOS Mail, Gmail and Outlook. The templates have been handcoded with HTML comments, making it easy to edit and re-use for your own email marketing campaigns. Just change the images, content and colour scheme – and away…Continue Reading “3 totally free premium responsive email templates”

This week was the Apple WWDC, where they announced the new release of iOS 10. Although iOS 10 is not out till the Autumn, we’ve got our hands on the beta. Many email marketing campaigns are now reporting in excess of 40% open rates for iOS devices, so we’ve rounded up a few new nifty features which we’ve noticed. Many of these may impact your email campaigns once iOS 10 is released to the general public. Simple unsubscribes  This is the biggest change for email marketers….Continue Reading “Changes in iOS 10 Mail, and how they’ll affect email marketers”

It’s been common knowledge in the email marketing industry for a while, that email send time can have a huge effect on your open rates. We analysed the millions of emails sent through the EmailOctopus platform and like many studies before us, found that email send day can have an impact as well as time. One thing many don’t take into account though when optimising their send time, is the content, design and the context in which the email would be opened. Many companies fight…Continue Reading “The importance of email send time”

Email design has moved forward over the past few years, dramatically. Yes, we’re still limited by horrible tables and clients which barely support CSS; but thanks to some incredibly clever workarounds, a lot of effort and the growth of mobile devices we’re beginning to see some spectacular looking emails. Here’s a round-up of the best, and a quick summary of how they’ve done it: Burberry Burberry have used a number of tricks, and pieces of clever tech, to provide an incredibly personalised email. The bulk of…Continue Reading “A round-up of some of the top design trends in Email marketing for 2016”

  Today I’m thrilled to announce the launch of our new feature, Automation. Over the past few months we’ve listened and heard about many of your challenges within email marketing. We heard from many of your that the ability to send relevant messages at the right time to your users, was something which was difficult when using EmailOctopus. Automation is the result of a number of months development by our development team led by Jonathan. It’s been in Beta now for a number of weeks and has…Continue Reading “Introducing Automation”

  When it comes to digital marketing tactics, e-mail marketing is a front-runner in cost-effectively generating leads and driving sales. E-mail marketing, as a tactic, has an unrivalled ability to engage and keep an audience engaged. It’s direct, trackable, quick and easy to execute. The ability to effectively track results is the icing on the cake. However, did you know that e-mail marketing campaigns can also go hand in hand with your SEO campaigns? That’s right, two of the most effective digital marketing tactics in…Continue Reading “How Email Can Help Your SEO”