Upscribe, a service to create embeddable sign-up forms for Medium, has recently released an integration with EmailOctopus. This means that now EmailOctopus users can collect sign-ups on their own Medium articles. Here’s a quick walkthrough of how you can get started: 1. Create your Upscribe form Go to upscri.be to create your Medium embeddable form (here’s how). Upon reaching the integrations page, click the EmailOctopus logo. 2. Find you EmailOctopus API key From your EmailOctopus Dashboard, select API from the left-hand side. Create an API key and click copy…Continue Reading “New Upscribe integration, now you can add sign-up forms to your Medium articles”

The story and lessons behind sustainably scaling EmailOctopus Last month we hit a significant milestone in the journey of our email marketing platform, EmailOctopus. Over the past couple of years we’ve hit a number of milestones; hundreds of customers, thousands of users and hundreds of thousands in revenue. But 1,000,000,000 emails, despite being very much a vanity metric, feels like our most significant milestone yet. We’re super proud of the difficult work, much of it complex and technical, in acquiring, keeping and servicing our users. We’ve…Continue Reading “The road to one billion emails”

We’re excited to announce the launch of our official integration with Zapier! Zapier is the simplest way to connect EmailOctopus with hundreds of web services for thousands of use-cases. Thanks to Zapier, EmailOctopus now has simple integrations with Salesforce, Gmail, Zoho, Paypal, Gravity Forms and a whole lot more. All of these integrations require almost no technical knowledge with no tricky code to write. Using Zapier with EmailOctopus Our integration allows you to receive email addresses from hundreds of applications and add that data to your subscriber list…Continue Reading “Automate your email marketing with Zapier and EmailOctopus”

For those unaware, Helpscout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Helpscout’s main products include helpdesk, knowledge base and live chat software which all help to meet the company’s overall goal of making customer support interaction both more humane and more helpful. Their email list, much like their company, has been growing like wildfire. As a result, Helpscout quickly realised that they needed a reliable and repeatable…Continue Reading “How HelpScout built a super effective newsletter welcome series from scratch.”

You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to vastly improve your email open rate, once you know what to do. In this article, we’re going to outline five sure fire ways to get more of your subscribers opening and engaging with your emails. The five tips are based on our own experience at EmailOctopus, calling on our decades…Continue Reading “The ultimate guide to catapulting email open rates”

72% of US adults send or receive personal emails via smartphone at least weekly and 68% of consumers polled say their preferred way of receiving commercial messages is email. So, it’s no shock then that email opt-in forms can be found on almost every blog and eCommerce site as, as can be seen from the above, email is still one of the most effective ways of reaching and building a meaningful relationship with your target market. But what separates an email opt-in form that converts amazingly, achieving…Continue Reading “3 examples of successful opt-in forms and why they work so damn well”

Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what we believe are accurate predictions of where email marketing is going in 2017. Interactive Emails We believe 2017 is going to be the year where interactive emails really take off.But…Continue Reading “Here are the biggest email marketing trends for 2017”

In case you missed it, today is Valentine’s day. In 2016, romantic individuals spent over £518m on gifts for loved ones – so it’s unsurprising that brands are keen to grab a piece of the action. Our inbox has been overflowing this morning with marketing emails, desperate to rescue their customers from an after work trip to the petrol station for flowers. Here’s a round-up of just a few of our favourites and what we think they did well. Boohoo.com Subject Line: Who Needs Flowers When You…Continue Reading “Valentines emails we love ❤”

In 2013 Gmail introduced its new website design, complete with the ‘Promotions Tab’. By introducing tabs, such as Promotions and Updates, they made it easier to focus on messages that are important and read emails of the same type at once. The tabbed approach certainly does help users find and classify their mail appropriately; no more sifting past hundreds of newsletters and order confirmations to find an email from a loved one. For email marketers, the Gmail Promotions tab can be incredibly painful – particularly when sending…Continue Reading “Avoiding the Gmail promotions tab”

We know that previously getting your images into EmailOctopus was, quite frankly, a bit of a pain. Today’s update will now allow you to upload any JPEG, GIF, PNG or SVG straight to the EmailOctopus platform when editing a campaign or template. Using the image upload function is easy. Just select the insert image option in the header toolbar. Then just select your image from your computer and it’s all done. You can then resize your image as required, to make it the correct size…Continue Reading “Announcing: Direct image uploads”