In case you missed it, today is Valentine’s day. In 2016, romantic individuals spent over £518m on gifts for loved ones – so it’s unsurprising that brands are keen to grab a piece of the action. Our inbox has been overflowing this morning with marketing emails, desperate to rescue their customers from an after work trip to the petrol station for flowers. Here’s a round-up of just a few of our favourites and what we think they did well. Boohoo.com Subject Line: Who Needs Flowers When You…Continue Reading “Valentines emails we love ❤”

In 2013 Gmail introduced its new website design, complete with the ‘Promotions Tab’. By introducing tabs, such as Promotions and Updates, they made it easier to focus on messages that are important and read emails of the same type at once. The tabbed approach certainly does help users find and classify their mail appropriately; no more sifting past hundreds of newsletters and order confirmations to find an email from a loved one. For email marketers, the Gmail Promotions tab can be incredibly painful – particularly when sending…Continue Reading “Avoiding the Gmail promotions tab”

We know that previously getting your images into EmailOctopus was, quite frankly, a bit of a pain. Today’s update will now allow you to upload any JPEG, GIF, PNG or SVG straight to the EmailOctopus platform when editing a campaign or template. Using the image upload function is easy. Just select the insert image option in the header toolbar. Then just select your image from your computer and it’s all done. You can then resize your image as required, to make it the correct size…Continue Reading “Announcing: Direct image uploads”

Spam email messages have been a plague since email became popular. Email providers, such as Gmail, have to make very difficult (and frequently incorrect) choices about which messages to deliver and which ones might harm users. As an email marketer, this can lead to messages not reaching their desired location, the inbox of your subscribers. Amazon SES, which EmailOctopus uses to deliver your emails, has very good delivery out of the box. Afterall, SES is used by household names such as Netflix, Uber and The…Continue Reading “Improve your email deliverability with DMARC, SPF and DKIM”

Black Friday is the biggest day of the year for most ecommerce businesses. Months of planning go into their campaigns, with careful consideration paid to how their goods are merchandised and presented to potential customers. As a result of this our email inboxes are inundated with promotional offers from almost every brand, from Apple to Ann Summers. At EmailOctopus we looked at 988 different fashion, retail, travel and sports emails which were sent on Black Friday. Here are our thoughts on how email marketing dominated Black Friday. Subject Lines We…Continue Reading “How email marketing stole Black Friday”

EmailOctopus works exclusively with Amazon SES to deliver your marketing emails. By default, Amazon SES sends your email from IP addresses that you share with other SES and EmailOctopus customers.  For some high-volume senders though, you may wish to have more ownership over deliverability. As of today, you can now – for $29 a month – use a dedicated IP address with EmailOctopus and Amazon SES. Why use a dedicated IP? An email’s likelihood of hitting the inbox depends largely on the reputation of the IP…Continue Reading “New – Dedicated IP addresses with EmailOctopus and Amazon SES”

A couple of months ago, as we worked on adding templates to EmailOctopus, we discussed open-sourcing the work that our team had produced. A recent launch of paid email templates on Product Hunt had attracted significant interest and upvotes, so we believed there was a big opportunity for a series of free email templates. This formed the basis of a major lead generation campaign, with the aim to improve the profile and awareness of our email marketing platform. Two weeks later we launched those templates on Product Hunt. The totally free templates – as well…Continue Reading “The secrets behind a successful Product Hunt launch”

At EmailOctopus, our mission is to help make email marketing more accessible than ever. Today we’re taking another big step towards this, with the launch of our latest feature, Templates. We’ve reworked the campaign creation When creating a campaign in the EmailOctopus platform you’ll now see a multi-step process. The 2nd step of the campaign creation is where you can select the template you wish to use. There are 3 kinds of templates on offer. Basic templates, for the user who wants more creative freedom over the…Continue Reading “Announcing the launch of templates”

You may well have noticed that things are beginning to look a little different when creating a campaign. We’ve recently started rolling out changes to our email creation process, which apply to both campaigns and automation. Improved send-speeds We’ve completed re-worked much of our internal sending process. The impact on you, means that campaigns will be sent even quicker. Under most circumstances we should be very close to matching your Amazon SES send speeds. There are further speed improvements to come. Those improvements will be in…Continue Reading “Recent updates, and upcoming changes to the email creation process”

As a bootstrapped start-up, we look to find as many ways as possible to save money whilst growing as quickly as possible. Over the past few months we’ve been growing by around 40% month on month, to a point where we are now processing in excess of 40m emails per week on behalf of our thousands of users. What’s our secret? There is no absolute secret to our growth, but we have discovered various ways of acquiring users at little to no cost. This one…Continue Reading “Growth hacking our way to 10x customers”