EmailOctopus, like most SaaS businesses, answer hundreds of questions from our customers a week. Occasionally those questions are frustrating or confusing but those customers are incredibly important to the business and we put them at the forefront of what we do. One way in which we help improve satisfaction and help retain users is by making the support process as streamlined as possible. The support process begins the moment a customer has a question and it’s our aim to resolve that questions as quickly as possible. The first thing…Continue Reading “Taking care of our customers at EmailOctopus”

Poptin is an all new platform which provides you with engaging email capture popups and welcome mats. The platform, which launched successfully last week on Product Hunt, offers a simple drag-drop interface which allows you to create high converting popups without writing a line of code. And the best part? It syncs all your captured email addresses and
 automatically syncs them with your EmailOctopus account. Installing the Poptin widget to your website takes a matter of seconds and using the simple Poptin interface you can easily tweak the…Continue Reading “Convert visitors to subscribers using our new Poptin integration”

Email marketing tends to be a hit and miss sport. The right campaigns do everything you need and the wrong ones don’t even get a bat of the eye. We live in a day and age where the standard inbox is filled with hundreds of campaigns, most of which will never get the joy of even being marked as ‘open.’ So how do you make you campaign standout in an inbox? The sender name and address matters too  People are unlikely to open emails from…Continue Reading “Making your campaign standout in a crowded inbox”

At EmailOctopus we have a process of constant innovation to ensure that our customers obtain the best value for money on our platform. We were under no illusion that our email import system was perfect and after careful consideration, we’ve developed an update to meet our your demands. This update comes packed with a number of features that should make your entire import process far smoother. The first of these is the ability to select whether the list of contacts you are importing on to…Continue Reading “Announcing: New Import System”

Over the past year at EmailOctopus we’ve blogged about our successes; from sending 1 billion emails through to our launches on Product Hunt. Inevitably, though, all startups and small businesses go through tougher times. Times where acquisition slows down and you have a period of slower growth, or even worse, a contraction in revenue or customers. In the past year, since we went full-time with the business, we’ve had our share of bad weeks and a couple of bad months in there too. Very few businesses don’t have a tough…Continue Reading “How do you deal with a bad month in SaaS?”

Tirelessly working on your email marketing campaign for hours, sometimes even days, only for computer errors and phone app glitches to prevent the customer from seeing your email? Our latest new feature is designed to prevent exactly this scenario. You can now insert a web link that allows your subscriber to view the email in their web browser. This means that any issues with the alignment of your email, or with images displaying incorrectly or failing to load, have a potential solution. By viewing the…Continue Reading “Announcing: View in Browser Tag”

Drip campaigns are a great way to engage newly subscribed users and increase the value of your mailing list. They’re known by a vast number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders and marketing automation – but the concept is the same. They’re a set of marketing emails that will be sent out automatically on a schedule. These emails can be applied to a vast number of businesses and you’ve probably received hundreds of examples in your own inbox. E-commerce businesses often use…Continue Reading “5 examples on how you can make the most of drip campaigns”

If you’re a long-time user of EmailOctopus you’ll likely have copied across our HTML sign up form to your website or used our Zapier/Upscribe integrations to make it easy for users to subscribe to your marketing newsletters. For newer users, however, integrating with another 3rd party service or fiddling around with HTML can be time-consuming and a little daunting. For those users, we’re excited to announce hosted forms. The hosted form option makes it quicker than ever to collect email addresses and begin emailing your list….Continue Reading “Grow your subscriber list with hosted forms”

We’ve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didn’t disappoint us with their responses! Below we’ve broken down what each of the companies do and what their major pieces of email marketing advice are. There’s a gold mine of advice below so be sure to read to the end!…Continue Reading “We asked 9 SaaS companies for their best tips on email marketing, here’s what they said”

We’ve just launched a couple of minor updates to the platform to help your email marketing workflow Mobile preview With over 53% of emails now opened on mobile devices, it’s more important than ever to ensure that your mobile works well cross device.All of our inbuilt templates are responsive, meaning they’ll render beautifully when opened on your mobile phone. We’ve made it easier to preview this now, with a desktop and mobile preview for your campaigns. Autosave campaigns There’s nothing worse than spending hours building…Continue Reading “Announcing: Mobile preview and autosave of campaigns”