The secrets behind a successful Product Hunt launch

A couple of months ago, as we worked on adding templates to EmailOctopus, we discussed open-sourcing the work that our team had produced. A recent launch of paid email templates on Product Hunt had attracted significant interest and upvotes, so we believed there was a big opportunity for a series of free email templates. This formed the basis of a major

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Announcing the launch of templates

At EmailOctopus, our mission is to help make email marketing more accessible than ever. Today we’re taking another big step towards this, with the launch of our latest feature, Templates. We’ve reworked the campaign creation When creating a campaign in the EmailOctopus platform you’ll now see a multi-step process. The 2nd step of the campaign creation is

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Recent updates, and upcoming changes to the email creation process

You may well have noticed that things are beginning to look a little different when creating a campaign. We’ve recently started rolling out changes to our email creation process, which apply to both campaigns and automation. Improved send-speeds We’ve completed re-worked much of our internal sending process. The impact on you, means that campaigns will be

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Growth hacking our way to 10x customers

As a bootstrapped start-up, we look to find as many ways as possible to save money whilst growing as quickly as possible. Over the past few months we’ve been growing by around 40% month on month, to a point where we are now processing in excess of 40m emails per week on behalf of our

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Everlane – Breaking down a great email marketing program

One of the best ways of improving your email marketing is to try and learn from the best in their field. Everlane are one of those companies who I always open their emails, everytime they send to me. Everlane is an upstart clothing brand that have no traditional retail stores, instead they use beautifully shot videos

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How we saved $8,470 on our startup’s tools

There are millions of solutions out there, all promising to make your life as a startup founder easier. They all vary in price dramatically, and also in how easy to use. We rely on 6 core tools at EmailOctopus to automate, improve and reduce the time we spend on menial tasks. Through a few different

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Automate your email marketing with Zapier and EmailOctopus

Earlier this week, we launched into beta our integration with Zapier. Zapier, for those unaware, is the simplest way to connect EmailOctopus with hundreds of web services for thousands of use-cases. Thanks to Zapier, EmailOctopus now has simple integrations with Salesforce, Gmail, Zoho, Paypal, Gravity Forms and a whole lot more. All of these integrations

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3 totally free premium responsive email templates

We’ve created 3 beautiful, responsive, email templates for your use. Wayfair is a set of 3 responsive email marketing templates, which can be used for product announcements, blog posts, weekly newsletters or transactional emails. Each of the templates has been pre-tested, and works across desktop and mobile clients including iOS Mail, Gmail and Outlook. The templates

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The importance of email send time

It’s been common knowledge in the email marketing industry for a while, that email send time can have a huge effect on your open rates. We analysed the millions of emails sent through the EmailOctopus platform and like many studies before us, found that email send day can have an impact as well as time.

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