The General Data Protection Regulation (GDPR) comes into force on 25 May, 2018, and many marketers are wondering what changes they need to make to their email list to be compliant. Do I need to re-opt-in my subscribers? Not necessarily. The guidance from the ICO is that you are not required to automatically refresh permission in preparation for the GDPR. However, if the existing permission doesn’t meet the GDPR’s high standards or are poorly documented, you will need to seek fresh GDPR-compliant permission to continue…Continue Reading “Do I need to re-opt-in my email list for GDPR?”

The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the word about discounts and how their emails are designed. Over the past month, we’ve been closely monitoring ten of the leading fashion brands and how they use email to convert…Continue Reading “How top fashion brands use email marketing”

It’s been a long time coming, but today we’re excited to launch additional list fields. Our biggest single update to EmailOctopus since our launch in 2014. For the past 3 years, we’d restricted you to only storing 3 values, a first name, last name and email address. From today onwards, you can now add additional fields, chosen by you across each list. So now you can store a user’s address, number of items they’ve purchased, or age and then use each of these to personalise…Continue Reading “Announcing: Additional list fields so you can personalise your campaigns even further”

The keener eyed of you may have noticed a couple of updates to the EmailOctopus platform over the past week. Those updates are custom domains, which allow you to use your own domain to track clicks and host unsubscribe pages, and a re-worked campaign process. The re-worked campaign flow Our campaign flow has been completely overhauled, we’ve made it easier to add preview text (that little text which appears after a subject line) and made it quicker to make last-minute edit by adding a final approval…Continue Reading “Announcing: Custom domains and a re-worked campaign creation process”

Today we’re excited to announce a new official integration between EmailOctopus and OptinMonster. OptinMonster is one of the most widely used opt-in form providers, with over 1 billion users a month seeing an OptinMonster form. The platform introduces a wide range of beautiful opt-in form designs ranging from popup forms to forms which slide-in on scroll. And it works across all platforms such as Shopify, Squarespace and WordPress. Here’s how you can get started with the integration: Step 1 – Integrations Tab In the Campaign Builder,…Continue Reading “Our new integration, with OptinMonster”

At EmailOctopus we have the privilege of working with a wide and colourful customer base, offering a variety of services from insurance to erotica. Whatever their line of work, we love hearing our customers’ stories of how they built their businesses and how email has helped them grow. Recently, we caught up with Liz Gavin from Elessar Books: her series of female-focussed erotic stories span everything from ancient history to magic and paranormal. Whatever your romantic fantasy, it’s likely Liz has written about it. Writing…Continue Reading “Meet Liz Gavin: International best-selling romance writer”

For the past 17 years, Popbitch has made its business spilling the secrets of the rich and famous. Now with a subscriber base in the hundreds of thousands, the weekly newsletter prides itself on dishing the very best dirt each and every Thursday. While Popbitch likes to keep its news lighthearted, it’s broken some serious stories over the years. Longtime readers will have heard from Popbitch long before the mainstream media about major scandals from the News International phone hacking controversy in the UK to…Continue Reading “Popbitch: dishing the dirt directly to your inboxes since 1999”

This blog post was written by Hamzah Tabani. Hamzah joined the EmailOctopus team on a paid internship from Queen Mary University London during his summer break. Ten weeks can fly by in no time if you’re not careful. Working in the dynamic start-up world leaves no room for slacking off, even for an intern. That’s why my internship at EmailOctopus was organised to allow me to lend a hand to numerous business activities. My experience included taking part in business decisions, writing a number of…Continue Reading “My experience as an Intern at EmailOctopus”

Ernie Smith is on a mission: to share and celebrate the dull side of the internet. With his twice-weekly newsletter Tedium, Ernie delves into the most mundane corners of the web and shares his findings with a growing fanbase. Since 2015 he’s kept 9,000 subscribers informed about everything from corduroy to walkie talkies to those stringy bits on bananas you never knew the name for (they’re called phloem bundles, FYI). Tedium’s mission is to find fascination in even the most tedious topics. “I try to…Continue Reading “How Tedium founder Ernie Smith uses EmailOctopus to broadcast the banal”

The following is a guest blog post written by Quay Morgan of Ninja Forms: Hello! The Ninja Forms team is seriously excited about our newest integration with one of the neatest email marketing solutions out there: EmailOctopus! If you’re a WordPress user, this partnership has some huge implications for how you manage your marketing efforts. If you’re not familiar with Ninja Forms already, you may not realise yet just what this pairing brings you. We’d like to fix that by introducing Ninja Forms to the…Continue Reading “How Ninja Forms’ enhance your email marketing experience”