Email Marketing Marketing Email marketing best practices, 2024 Email marketing has been at the centre of marketing for businesses of all types and sizes, but many have failed to implement it properly. That’s mostly because businesses and people don’t follow the email marketing best practices, which leads to bigger mistakes. Read this blog before you hit the send button, so you don’t make […] Written by Ankit October 6, 2023January 29, 2024
Email Marketing Improve your email conversion rate (tips + examples) If you have read our other blogs, then you might have already seen how much we discuss about email marketing having a good ROI. Taking that ahead, today we’ll be talking about how we can take that ROI even higher by following some easy to implement tips which will improve the conversion rate of your […] Written by Ankit September 24, 2023September 25, 2023
Marketing Marketing tools that every business needs Nowadays, marketing is more than just coming up with creative ideas. It’s about using the right tools to implement those ideas quickly and properly. As more and more tools come out, it’s important to evaluate the ones that will be useful. That’s what we’ll be doing in this blog. Let’s discuss the various types of […] Written by Ankit September 12, 2023February 2, 2024
Email Marketing Marketing How to write a good product launch email There are many things that define the success of a product launch. A crucial component of this is having a well thought out launch strategy, and one of its key elements is the product launch email. This plays a vital role in informing your existing audience about what to expect. Now, let’s dive deeper into […] Written by Ankit September 1, 2023September 4, 2023
Email Marketing Marketing How to write a good email subject line A subject line is the first thing your subscriber will see once you send an email campaign. It should be written in a way that should motivate or excite them to open the email. A well-written subject line is one that is brief and concise, motivates one to open the email, and provides an overview […] Written by Ankit August 25, 2023August 29, 2023
Email Marketing Marketing Why influencers should have a newsletter and email list Social media has grown significantly in the past few years and helped many influencers make a fortune from the industry. More and more brands are now taking social media and influencer marketing seriously. Though the growth rate is still climbing, most influencers’ future relies on the social platforms themselves. If you are an influencer who […] Written by Ankit August 15, 2023February 2, 2024
Marketing Reasons why using AI/ChatGPT to write entire content should be avoided There are numerous articles that have been written about AI and its potential to help grow your newsletter or blog. While some of these articles are truly informative, many suggest that AI can write your entire content for you, which is incorrect. You might wonder what’s the problem with using AI tools like ChatGPT to […] Written by Ankit August 8, 2023August 8, 2023
Startup Journey The marketing tactics that took EmailOctopus to over $3m in annual recurring revenue No matter whether you are building a SaaS or any other business – it’s always full of challenges and a lifelong learning process. It’s been the same for us at EmailOctopus. We generally don’t talk much about our journey, apart from a couple of times when we have hit significant milestones – we’re too busy […] Written by Tom Evans July 18, 2023July 21, 2023
Email Marketing HTML vs Plain Text emails, which is the best choice? In general, most of the emails we receive can be classified into two categories based on how they look. The first category would be the emails that are colourful and have styles, those are likely HTML emails while the other set of emails that are just text and sometime also have images fall under the […] Written by Ankit July 10, 2023July 31, 2023
Email Marketing Marketing Best pop-up examples + tips Most websites these days have some pop-up forms, and mostly it’s there to collect emails. Furthermore, the best part is that pop-ups these days don’t interfere much with the user experience as most of them are based on events such as time on page or exit intent. Plus, it’s easy for the users to close […] Written by Ankit June 28, 2023June 28, 2023
