Almost five months on from the implementation of the European Union’s new General Data Protection Regulation, that question might seem a little overdramatic. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email marketing. Overheard GDPR advice: "Short Mailchimp". — dan barker (@danbarker) May 15, 2018 So, has GDPR had the devastating impact some feared? We spoke to three email experts and found…Continue Reading “Has GDPR killed email marketing?”

With just a week until the new GDPR legislation is introduced, inboxes are overflowing with re-consent emails. These emails ask the recipient to re-confirm their interest in receiving communications, and state that no further emails will be sent after May 25th if they decline (or ignore the email altogether). Over the past two weeks we’ve collected 50 examples of these re-permission emails, and picked out five top tips to help you with your last minute re-confirmation campaign:  Align your message with your brand and product Every…Continue Reading “GDPR: 5 last minute tips for re-confirming your email list”

The General Data Protection Regulation (GDPR) comes into force on 25 May, 2018, and many marketers are wondering what changes they need to make to their email list to be compliant. Do I need to re-opt-in my subscribers? Not necessarily. The guidance from the ICO is that you are not required to automatically refresh permission in preparation for the GDPR. However, if the existing permission doesn’t meet the GDPR’s high standards or are poorly documented, you will need to seek fresh GDPR-compliant permission to continue…Continue Reading “Do I need to re-opt-in my email list for GDPR?”